Article Review on the Selection of a Juror for a Trial

Article Review ONE: The general issue in this paragraph relates to the lack of impartiality when it comes to the selection of a juror for a trial. Potential jurors exposed to publicity prior to the trial form opinions about the victims and defendants. TWO: Whether the defendant is attractive or not has an impact on whether the jury will rule for or against that defendant. The bottom line is that attractive defendants generally get a better deal from juries because of the belief that good-looking people are more likely to have socially acceptable behaviors. The nature of the alleged crime determines whether or not the attractiveness of the defendant is influential in the verdict. THREE: When it comes to jurors passing judgment based on the appearance of the defendant, jurors that share common physical characteristics with defendants tend to be lenient towards that defendant. There can be positive biases in female jurors towards attractive male defendants but that isnt the case with males judging other males or females. FOUR: The ethnicity (race) of the defendant plays a role as to whether jurors treat the defendant more or less harshly. FIVE: On page 606 the authors offer two hypotheses. SIX: 207 participants were involved (89 black; 55 Latino; 63 Caucasian). SEVEN: In the second paragraph on page 607 the vignette was explained. EIGHT: In the first and third paragraphs on page 607 the questionnaire that was given to participants was fully explained.Show MoreRelatedTo what extent does random selection of jury members create bias and would jury selection provide a solution?1030 Words   |  5 Pages To what extent does random selection of jury members create bias and would jury selection provide a solution? The theory behind the UK system of random selection is based on many assumptions. Firstly that randomness produces a representative sample of the population, which will provide verdicts, representative of the general public. It is assumed that if one juror has an apparent prejudice, then those in other jurors will counter it and so bias does not occur in thisRead MoreEssay on Insisting Equality: Twelve Angry Men1447 Words   |  6 Pagesfounded on the ideology that all Americans should be given a fair trial in court before being declared guilty. The twelve jurors in the play come from various backgrounds but initially, all but one vote in favor of the boy’s unforgivable sentence; while two other jurors lift two strong social stigmas and overcome their bias. One juror decided to stand up and take the time out for proper reasoning that resulted in teaching the others two jurors a lesson. Final verdicts should be made on justifiable groundsRead MoreAnnotated Bibliography Of The Bibliography1341 Words   |  6 Pagesof a struggle for that it will provide me some edification into making the paper more efficient and fluid. Here’s an entry from my annotated bibliography: Gershowitz, A. M. (2014, October). Rethinking the timing of capital clemency. Michigan Law Review, 113(1), 31+. Adam M. Gershowitz, a university lecturer of law at William Mary Law School, writes upon the concept of clemency, chronicling eight court cases in which the governor of a state, whom holds the power to grant or deny clemency toRead MoreBusiness Law876 Words   |  4 PagesConsider issues raised by the article involving the complexity of litigation and the make-up of juries.   What is the nature of some of the complex lawsuits at issue today?  Do you believe that our current jury system is sufficient to handle emerging complex issues?   Traditionally, and even now, the intent of having a jury hear cases is to have a case be heard by a collection of piers. This collection is carefully selected to be neutral and unbiased. The selection should not take into considerationRead MoreMaking Justice More Just : Intelligence And Its Role1858 Words   |  8 PagesIntelligence and its Role in the Jury System Warren N. Tucker John Hardin High School  Abstract This article examines the jury system and the need to make changes. It explains briefly, what a jury is and how it works. I propose that all jurors should be made to pass an intelligence test prior to trial. Then, the opinions of the opposition are addressed, followed by some reasons why jurors should not have their intelligence tested. Finally, I explore the many reasons why my proposal should beRead MoreJury System Of Ancient Greece Essay1504 Words   |  7 Pageswill use the first court assigned to him, the next one assigned to the second court, more than analogy. The purpose of such an approach is to avoid his court being known, and each person can only preside over the court designated by lot. When the jurors have entered and have been assigned to their respective tribunals, the presiding judge of each court draws out one from each box (a total of ten, one for each tribe) and throws them in Another empty box. Then he pulled out five of them, designatedRead MoreEssay on Felony Murder Law1371 Words   |  6 Pagesthe charges brought against Auman are felonies, serious crimes punishable by more than a year in prison1. After being charged with these crimes, Auman had the right to decide if she would like to have a trial by jury or a decision by only a judge. A criminal defendant has the right to a trial by jury for any charge that could result in a sentence of six months or longer1. The first degree felony murder charge carries a life prison sentence but in order to be convicted of this crime in ColoradoRead MoreCourt Proceedings Essay2081 Words   |  9 Pagesjustice is very literally seen to be done. This is especially true of the trial, generally assumed to be the stage in the process where the defendant has his or her day in court and the opportunity to assert innocence. The trial is a vial part of the adversarial system, and as we have seen the right to trial by ones peers, represented by the jury system, and as we have seen the right to trial by ones peers, represented by the jury system, is seen as a fundamental protectionRead MoreThe Right to a Trial by Jury7039 Words   |  29 PagesRight to a Trial by Jury: The Threat of Extinction, Limited Availability Reduced Effectiveness Contrary to what may be a common public perception, jury trials are a dying breed in America. Jury trials have been declining steadily for the past thirty years. â€Å"If the trend continues, within the foreseeable future, civil jury trials in America may eventually become†¦extinct.† This may seem surprising because the U.S. Constitution ensures the right to a jury trial in criminal trials under the 6thRead MoreWilliam Pickton Anthropology1495 Words   |  6 PagesAfter reading the article in assignment one, complete the following questions. 1. Analyse the behaviour of William Pickton using the three different social science perspectives. Choose one theory from psychology, sociology, and anthropology. Using each perspective, write a one page analysis of the behaviour of William Pickton. Write a perspective for each social theory (three pages in total). 2. Write a hypothesis to research a serial murderer using the following social science theories:

The Simpsons vs South Park Free Essays

By contrast South Park relies on our knowledge of subjects outside the realm of elevation. South Park’s humor is heavily dependent on the fact that its audience is consuming media and observing culture outside of traditional television shows. The Simpson family is, literally, a middle American family. We will write a custom essay sample on The Simpsons vs South Park or any similar topic only for you Order Now The town in which they live, â€Å"Springfield† Is constantly shown to be In the center of the country in any of the shows maps. The family consists of Homer and Marge, he’s an overweight, undereducated couch potato and she’s the long suffering loving wife. Together they have three children Bart, Lisa and Maggie. The trouble-maker, straight a student and doodler respectively, just the composition of this family shows that the creators are seeking to lampoon the average American family. The stupidity of Homer and the children’s antics and the ridiculous nature of the world around them are strictly for laughs. In show advertisements mock sexism and religion in American culture. Within the show, the television often reflects criticism of news and popular action movies and issues of children and violence. But for all this satire, there is not much bark to the Simpson bite. The show itself must depend on advertisement revenue. Its network, FOX, Is one of the Top 4 networks In the country. In the late ass’s, the Image of Bart Simpson was synonymous with Butterfingers candy bars. There were two music Cad’s released with official music videos, that would play at the end of the episodes. It’s parody too point. And Its parody that many American’s are well aware of already. It’s as if the creators wink and nudge at the audience and say ‘You’re smart and we know it. Now please, buy our products. † South Park attempts to do something beyond just simple parody of our consumption and violence. Trey Parker and Matt Stone attempt to create new meaning out what we have already viewed. The very meaning of the parody is derived from what you already know of the target of ridicule. This is what Jerkiest and Fiske refer to as intellectuality. They attempt to relate the Simpson to this dynamic but I believe this realm is where South Park is actually operating. The Simpson may use this intellectuality when playing with genre, but South Park uses it when conveying the very meaning of the parody. Even this season alone, South Park had covered the topics of social media sites Like Faceable, celebrates and sex scandals and the hypocrisies of the media concerning such events, and marijuana legalization debate. All of these topics are lampooned by critiquing the media’s covered and both sides of the social and political debate on TV. You have to be critically aware to understand the finer points of South Parks humor that lies beneath the crude language and crass Jokes. The irony is that those that think Homer Simpson is a cutting edge satire of American life, are most likely a carbon copy of Homer himself. It’s easy to criticize South Park on the surface, but those that are media literate will â€Å"get the Joke† more than its critics. The Simpson are entertaining but ultimately, too safe. How to cite The Simpsons vs South Park, Papers

Communication technology update fundamental - Myassignmenthelp.Com

Question: Discuss about the Communication technology update fundamental. Answer: Introduction The main aim behind this study is to evaluate and analyze the risks and opportunities of the market. Here is the discussion about SingTel Company which has been selected in the report to explain and analyze the marketing activities and operations. It provides a diverse range of communication services and solutions including data, internet, fixed, satellite and info-communication technology. Furthermore, SingTel group is a long-term and effective investor in six regional multi operators in Indonesia, Philippines, and India. A description of the organization has been discussed in the report. In the second phase, it depicts pestle analysis to evaluate and identify the marketing opportunities, risks, and challenges. SingTel is considered as a long-term strategic investor. Therefore, they work closely with their affiliates to expand and grow the business. The paper explains porter five forces analysis which is used by the company to attain competitive benefits in the global world. At the end, some management recommendations have been given in the report in order to make strong and attractive goodwill in near future and to make a good position in front of competitors. Description of the company Singapore telecommunication limited is a Singaporean telecommunications company. It is the biggest mobile network operators in Singapore with 4.1 million subscribers. In todays era, the firm is expanding and exploring its business activities and operations globally. There are approx 25,000 employees employed in the organization. The company was incorporated in 1879 with its headquartered is located in Singapore (Hossain Suchy, 2013). It provides services for customers with ISP, fixed line telephony, IPTV and mobile phone. The organization is investing in leading companies in Africa and Asia, including Telkomsel, Globe Telecom, Bharti Airtel and advanced info service. Singtel is listed on the Singapore exchange. The organization provides wider network for communication. Furthermore, the company serves consumers in Singapore, Australia, and other emerging markets through the regional mobile associates. The firm plays a vital role in the development and expansion of country (Singtel, 2 017). The vision of the Singtel is to become a best communication technology firm in Asia. Customers focus, teamwork, Challenger spirit, integrity and personal excellence are core value of the organization (Ahmed, 2012). The main aim of the company is to create a sustainable long-term success, growth and to render superior returns to shareholders. It is the biggest player in the telecommunication industry (Curwen Whalley, 2014). It provides a communication hub to several types of customers across the world. PESTLE analysis of Singtel Macro environment encompasses several factors which affect success and growth of the business. These factors include political, economic, social, technological, legal and environmental factors (Delios Singh, 2012). The PESTLE analysis for Singtel Company has been stated below. Political factors: Singtel is the biggest corporation measured by market capitalization in Singapore exchange. There are several political factors that affect the decisions of the managers of the company. Various laws, regulations, and rules influence the business activities and operations of the firm. Temaseks shareholder and Singapore minister of finance are involved in its investment and other business decisions. Therefore, the government increases the credibility of the organization. It helps to attain long-term vision and mission of the firm (Levi-Faur, 2011). Economic factors: It is one of the significant factors that affect SingTel business activities. Globalization also affects the progress of the company. Currently, Singapore government has invested a huge amount in diversifying the economy. Additionally, the association uses telecommunication services and devices to reach its target audience across the world. The telecommunication services are closely connected to economic activities and operations in Singapore. Therefore, the company needs to have a good planning and preparation to gain the full advantages of change of income and habits of consumers. Along with this, the company needs to take care several other economic factors such as exchange rate, interest rate, inflation rate and unemployment rate (Picard, 2011). Socio-cultural factors: Singapore culture is dynamic and effective with four primary ethnic groups such as Indians, Malays, Chinese, and Eurasians. The firm is still believed in their culture, values, and customs to gain competitive advantages in the global market. The firm conducts development program to provide help children and youths with their special requirements and needs. The organization focuses on the socio-cultural factors to increase and maximize revenue and returns in the international market (Castells, 2011). Technology factors: In todays modern era, technology has developed and changed continuously and rapidly. SingTel uses effective and dynamic technologies to attract more customers and to increase the sale of the firm (Grant Meadows, 2013). The organization provides a suite of ICT solutions for several industries vertical such as logistics, education, healthcare, and hospitality. In addition, the company uses digital strategies and policies to attain competitive benefits globally (Hutchby, 2013). Legal factors: SingTel is a telecommunication company that is impacted by legislation and legal issues. The issues are related to monopolies, customers, and government. The company needs to focus on legal factors to beat the competitors and to run the business activities successfully (Grajek Rller, 2012). Environmental factors: The firm is committed to render a healthy and safe work environment for its business associates, consumers, and employees. Furthermore, global warming and climate changes can also affect telecommunication products and services adversely. Therefore, in term of employment, the workers need to adopt new and innovative technologies to increase profits and returns in the market. Water conservation is also done by SingTel to reduce adverse environmental impact (Epstein Buhovac, 2014). Thus, all these factors have a direct impact on the goals and objectives of SingTel. The firm needs to conduct marketing research and survey to evaluate and recognize these factors. Porter five force analysis SingTel is considered as the largest telecommunication organization in Singapore. Vodafone, Telstra, and Starhub are the main competitors of the firm. SingTel in Singapore taking to the full integrated telecommunications and information services corporation. The firm focuses on the rivalries plans, policies and strategies to beat the competitors in the competitive market (Sutherland, 2014). The firm uses porter five forces analysis to find and evaluate the business strategies of competitors. The porter five force analysis has been discussed below. Threats of substitute products: The threat of substitute is high in Telecommunication Company. Fixed line method is used by the firm to evaluate and analyze the products and services of the competitors. Fixed-line telecommunication is still using in the company included SingTel. It is convenient and effective method to attract customers in the global market. Fixed line communication also helps to attain desired outcomes and results in the world (Kim, Ryoo, Jung, 2011). Power of buyers: SingTel maintains strong bargaining power to promote and encourage services. The bargaining power of buyers is high for SingTel because of low switching cost and increment of various communications. Customers can use internet telephone and other services of the firm. The organization has to consider their products and services to overcome on the competitors and to make an effective financial position in the market (Nikou, Bouwman de Reuver, 2012). Power of suppliers: There is a balance between telecommunication companies and suppliers in Singapore so the power of suppliers is fair. Furthermore, suppliers have not been able to compete with current customers because of the geographically extensive network. The company is not able to make long-term contracts for the telecommunication market (Httinger, Schiele Veldman, 2012). Threats of new entrants: Every potential and capable entrant into telecommunication and mobile industry has required a license issued by the telecommunication authority of Sing Singapore. However, the license is restricted by the government in Singapore. Additionally, the new entrants can measure and evaluate the sufficiency of financial resources. The threat of new entrants is low in the telecommunication industry (Kim, Ryoo, Jung, 2011). Intensity of rivalry: There are enormous elements related to intense rivalry affect the sustainability and sale of the firm. The number of rivalries is increasing while the industrys growth has slowed down. The company has to watch policies and plans of competitors. M1, Vodafone, and Starhub are the strong rivalries of the firm that influence the progress and profitability of the firm. Now it can be said that SingTel needs to monitor the trading activities of the competitors to stand out against the competitors in the global world (Httinger, Schiele Veldman, 2012). Now it is assumed that SingTel uses porter five forces analysis, Pestle analysis and SWOT analysis to identify and measure the plans and approaches of the competitors globally. It helps to evaluate and analyze the opportunities and threats of the market. Management recommendations SingTel announced a new organization structure to capture new and innovative opportunities in the market. The firm needs to make a strong position and goodwill in outside Singapore market. It helps to gain competitive advantages and to make effective and dynamic decisions. Although the organization is exploring its business but still some recommendations have been given for gaining competitive advantages in the future, it also helps to meet the long-term requirements and demands of the customers. The management recommendations have been stated below. SingTel must create valuable and non-place competitive advantage by creating strong core competencies and values. It helps to survive the trading operations in the future. Apart from this, the company should use unique leadership styles to influence the subordinates in an organization. It will also help to handle the grievances and complaints of the employees. The organization must focus on the business level strategies and corporate level strategies to maximize the revenue and outputs. It helps to maintain sustainability within the organization. The employees resist the organizational change thus, SingTel should focus on the resistance to change to run the activities and operations successfully. The workers do not want to adopt new technologies and changes because they avoid the work. In this way, managers and top management should maintain a reciprocal relationship with employees to resolve their problems and issues. The firm should make attractive strategies to connect and listen with customers and another businessman with dignity and respectfully. It also provides support to estimate and understand their needs and wants to do business effectively and powerfully. Along with this, SingTel should fight always to become the first to introduce and produce new products and technology within the organization. Moreover, the firm must always take strong preparations and precautions in their network system to improve the services and to provide satisfaction to the customers. In this way, the organization can retain and increase the number of customers in near future. The firm should also focus on advertisement and promotional strategies to increase sales and profitability of the firm. Conclusion On the above-mentioned study, it has been analyzed and concluded that SingTel is the well known biggest telecommunication industry. It is the biggest mobile operator in Asia. The reason behind the success and growth of the firm is their potential and capable customers. The firm focuses on needs, requirements, and desires of the customers to attract and retain a wide range of customers. The organization will have to maintain their effort and capability to catch up with community and world. Currently, the firm has expanded and flourished its business in more than 20 countries. Apart from this, the company uses international strategies to become a successful leader in the market. Furthermore, situational analysis is done to overcome the competitors in the competitive market. The firm makes effective and dynamic policies and plans to stay in the competitive market. It also helps to make a good image in minds of customers globally. SingTel also uses growth strategies and corporate level s trategies to maximize the profitability and minimize the risks and challenges of the market and competitors as well. References Ahmed, S. (2012). Consumers Expectations from mobile telecommunication operators: Bangladesh perspective.DU Journal of Marketing,15, 245-265. Castells, M. (2011).The rise of the network society: The information age: Economy, society, and culture(Vol. 1). John Wiley Sons. Curwen, P., Whalley, J. (2014).Telecommunications Strategy: cases, theory and applications. Routledge. Delios, A., Singh, K. (2012).Strategy for Success in Asia: Mastering Business in Asia. John Wiley Sons. Epstein, M. J., Buhovac, A. R. (2014).Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Grajek, M., Rller, L. H. (2012). Regulation and investment in network industries: Evidence from European telecoms.The Journal of Law and Economics,55(1), 189-216. Grant, A. E., Meadows, J. H. (Eds.). (2013).Communication technology update and fundamentals. Taylor Francis. Hossain, M., Suchy, N. J. (2013). Influence of customer satisfaction on loyalty: A study on mobile telecommunication industry.Journal of Social Sciences,9(2), 73-80. Hutchby, I. (2013).Conversation and technology: From the telephone to the Internet. John Wiley Sons. Httinger, L., Schiele, H., Veldman, J. (2012). The drivers of customer attractiveness, supplier satisfaction and preferred customer status: A literature review.Industrial Marketing Management,41(8), 1194-1205. Kim, K. K., Ryoo, S. Y., Jung, M. D. (2011). Inter-organizational information systems visibility in buyersupplier relationships: the case of telecommunication equipment component manufacturing industry.Omega,39(6), 667-676. Levi-Faur, D. (Ed.). (2011).Handbook on the Politics of Regulation. Edward Elgar Publishing. Nikou, S., Bouwman, H., de Reuver, M. (2012). The potential of converged mobile telecommunication services: a conjoint analysis.info,14(5), 21-35. Picard, R. G. (2011).The economics and financing of media companies. Fordham Univ Press. Singtel.,(2017). Our company, retrieved on 6th January 2018, https://www.singtel.com/about-us/company/company-profile Sutherland, E. (2014). Lobbying and litigation in telecommunications marketsreapplying Porters five forces.info,16(5), 1-18.

MBA Correspondence Courses in USA Essay Example

MBA Correspondence Courses in USA Essay Before we show you these MBA correspondence courses in USA, let us first define it. Many students, who want to continue with their education and pursue an MBA degree, confuse the correspondence course with something else. Try and put it this way. The distance learning MBA or popularly called an online MBA course is pursued by correspondence. In this case, correspondence means ongoing remote communication that is held between two different parties. This type of educational format connects the students, who are not physically present to the class, and the lessons. MBA correspondence courses are made for those who have limited resources and time. Recent graduate, busy professional and mothers who want to gain advanced education are the most interested parties into pursuing an MBA degree on this way. All courses require a bachelor’s degree and meeting the required criteria which can be different depending on your school. The cost you need to pay for getting an MBA degree on this way is cheaper than the part-time or regular MBA. Most of the professionals and students who don’t want to take a regular MBA course are afraid of lack of materials. They don’t need to worry anymore because every school has its own online library that is open 24/7. These students will even receive assignments that need to be completed at the specified period of time. You will be supervised by professionals who have become really famous in the business. If you feel the need to climb higher on the corporate success ladder, getting an MBA degree will help you with that goal. We will write a custom essay sample on MBA Correspondence Courses in USA specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on MBA Correspondence Courses in USA specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on MBA Correspondence Courses in USA specifically for you FOR ONLY $16.38 $13.9/page Hire Writer According to the latest distance MBA correspondence courses we can see that many great schools offers great options for you. Let’s see the schools that made it up to our top 3 MBA schools’ list. Indiana University – Kelly School of Business This university is based in Bloomington, IN and it has everything that you need to continue your education.   You are required with a GMAT score and the school is AACSB accredited. Minimum credit hours for completing this course is 51 that is equal to 24 months of commitment time. North Carolina State University – Poole College of Management The university is located in Raleigh, North Carolina and offers specializing in many fields. It also requires GMAT scores and has 45 minimum credit hours for getting the degree. It’s AACSB accredited and you will need 24 months for completing this course. University of Illinois: Springfield – College of Business and Management This university is based in Springfield, IL and it is AACSB accredited. Since its start with MBA courses, this school is highly ranked each year. You have the opportunity to finish this program for 21 or 24 months and for getting the MBA degree you will need to complete minimum 36 credit hours. These three will give you the best correspondent MBA courses and they are affordable, too. Given that you need to know more information before deciding to enroll to these programs, you need to visit their official websites in order to do so.

Free Essays on Journey Of The Magi

Birth or Death? or Neither? â€Å"I should be glad of another death,† says the speaker in the last line of â€Å"Journey of the Magi,† written by T.S. Eliot. In the depth of detailing this line, there is a question of what circumstance or incident would make an individual consider it death and be glad for the final death of life? In the first stanza of the poem, the speaker describes a cold winter, such a long, hard journey through the roughest of grounds (3-5). Even the camels are exhausted and sore-footed (6). The speaker continues to describe the events which make this journey questionable. For example, there is a lack of shelters, unsanitary conditions in the villages and a lack of friendliness among the residents in the towns and cities (13-15). As the journey proceeds, they decide to travel all night and sleep in shifts in hopes of reaching their destination quickly (17-18). They arrive at a valley and believe they have reached their sight (21). It is wet and smells of vegetation (22). It even has a running stream, a water-mill, trees and an old white horse (23-25). These are all conditions of a civilized and peaceful environment. However, when they arrive at a tavern which appears to contain lifeless individuals who have no information this allows them to determine that they must move on and continue their journey. The speaker states that, after this long journey, they finally arrive at their destination and are there to witness a birth. He then questions the worthiness of it all and compares it to his own death. The speaker has seen both birth and death as stated in line 37 although he does not fully understand. He accepts the fact of birth but is perplexed by its similarity to this death, and to death which he has seen before. I believe this birth and death leaves the speaker mystified and unaroused to the full splendor of the strange epiphany. In my opinion, I believe this poem refers to the journey of a l... Free Essays on Journey Of The Magi Free Essays on Journey Of The Magi Birth or Death? or Neither? â€Å"I should be glad of another death,† says the speaker in the last line of â€Å"Journey of the Magi,† written by T.S. Eliot. In the depth of detailing this line, there is a question of what circumstance or incident would make an individual consider it death and be glad for the final death of life? In the first stanza of the poem, the speaker describes a cold winter, such a long, hard journey through the roughest of grounds (3-5). Even the camels are exhausted and sore-footed (6). The speaker continues to describe the events which make this journey questionable. For example, there is a lack of shelters, unsanitary conditions in the villages and a lack of friendliness among the residents in the towns and cities (13-15). As the journey proceeds, they decide to travel all night and sleep in shifts in hopes of reaching their destination quickly (17-18). They arrive at a valley and believe they have reached their sight (21). It is wet and smells of vegetation (22). It even has a running stream, a water-mill, trees and an old white horse (23-25). These are all conditions of a civilized and peaceful environment. However, when they arrive at a tavern which appears to contain lifeless individuals who have no information this allows them to determine that they must move on and continue their journey. The speaker states that, after this long journey, they finally arrive at their destination and are there to witness a birth. He then questions the worthiness of it all and compares it to his own death. The speaker has seen both birth and death as stated in line 37 although he does not fully understand. He accepts the fact of birth but is perplexed by its similarity to this death, and to death which he has seen before. I believe this birth and death leaves the speaker mystified and unaroused to the full splendor of the strange epiphany. In my opinion, I believe this poem refers to the journey of a l...

How To Develop A Winning Social Media Content StrategyÂÂ

How To Develop A Winning Social Media Content Strategy   Social media is like a sport. Its competitive.  It takes consistent effort. At its best, its a team effort. Like with any sport, social media success also requires strategy. You need the right pieces, in the right place, at the right time. In other words, you need a game plan to guide your  success. But, how do you build a  social media content strategy? Do you actually need one? (Sspoiler alert: YES). What should the end product look like? These are all questions youll solve  in this post. First, youll learn  how to build a cross-platform  social media content strategy, then  download your  social media content strategy template. When youre done, youll have a documented strategy to guide your efforts to success. How To Develop A Winning #SocialMedia Content Strategy (Free Template)Download Your Free Social Media Content Strategy Template Apply the advice in this post with this free PowerPoint template. Once you have it downloaded, follow along with the rest of this post to complete each section. Want to read the book on social media strategy? Check out the latest project from that New York Times best-selling author, Jay Baer, calls "the tactical manual for successful social media programs."  Get Your Book Now: How To Create A Social Media Strategy Why Do You Need A Social Media Content Strategy? We'll keep this brief before getting down to business. Here are the primary reasons everything you're about to learn  is worthwhile: A strategy helps save time by knowing what you'll do before you start. It will also help  you understand why your social media marketing is working (or not working). It supports your  overall social media management efforts. Sound good? Let's move on. Step 1: Start With A Social Media Content Audit Are you headed for a championship season? Or, do you feel like you're entering a rebuilding year? Analyzing your current situation will help expose gaps and  highlight strengths. This will give you a clear picture of what to stop, start, and continue. Which Social Media Channels Are You On? This seems like an obvious question. It's still worth asking, though. Your brand may have abandoned social media accounts you've forgotten about. Follow these steps: Inventory all your channels. Note which ones are active and any that are stagnant. Search for any that may have been abandoned. Do you have multiple accounts on any channels? Merge them (or delete duplicates). Are There Channels You Should Add Or Remove? Sometimes less is more. However, you should be careful before removing a social media channel. The same goes for investing in new ones. Thinking about deleting a social account? Ask these questions first: Am I posting consistently on this channel?  If not, it may be time to start. Is weak performance possibly tied to poor execution?  Be honest with yourself. It's easy to blame  poor performance on a channel "just not working for your business." Sometimes that's an accurate assessment. However, you may just need to change your approach. Are my competitors successful on this channel?  If so, they're probably doing something you're not. If no one else is succeeding, it could be your audience simply isn't there. Do I have time to spend on this platform?  If you can't make it a priority, it may be time to cut it loose. Once you've answered these questions, you should have a clear idea of what you need to do. Pro Tip: Avoid the temptation to join every new social network as soon as they arrive. Properly investing in a few channels is better than chasing distractions or spreading yourself too thin. Tips For Selecting Social Media Channels Understanding each channel's strengths can help you understand if they're right for you. Pro Tip: Not every social network may be right for your brand. What Types Of Content Will You Create And Share  On Each Channel? Here's a simple overview of which types of content you can create across the social media spectrum: After reviewing the content types for each network, ask these questions: Which of these types of content am I currently creating? Which types is my strategy missing? Do I need additional resources to do any of these well? (eg: design software, video equipment, etc.) Who Will Be Creating Content For Your Company? You need a good team to win. Build yours by determining the following: Who will write social media content? If I don't have a designer, how will I create graphics? Do we have the capability to shoot video? Step 2: Set Social Media Goals Once you've audited your social media presence, it's time to set goals. We can break these down into two categories: Business Objectives: These are the overarching business goals you hope to advance through social media. For example, "increasing brand awareness" would be a business objective. Social Objectives: These are goals you'll set specifically for social media. For example, "increasing our Twitter follower count" would be a social objective. Using your template, list your top business objectives and social objectives: Then, establish clear and specific goals to reach these objectives: Need insight into how to set goals and measure your progress toward them? We've got you covered in this deep dive into social media analytics. Step 3: Social Media Competitive Analysis Pro athletes spend a lot of time researching their competition. They review game tape. They analyze  their strategy and tactics. Then, they prepare accordingly.  Don't let your competition outplay you. Do your homework. Don't let your competition outplay you. Do your homework.You're probably aware of who your competition is. Well, at least some of your competition. There could be an upstart you've never heard of. Or, an existing business might be expanding onto your turf. In any case, social media can be a great way to find out who these  interlopers are. Recommended Reading: 21 Social Media Engagement Tactics That Will Grow Your Audience Search Each Channel For Keywords Related To Your Niche For example, if you sell "marketing software," a search on Facebook should yield a list of marketing software companies. See if you can find some competition you didn't know about following this exercise: Search a keyword on Facebook related to your industry. Click the Pages tab and see who shows up. Repeat this process on Twitter, LinkedIn, Google+, and any other network where you have an active presence.  This will likely return a mix of companies you know and some that aren't relevant. However, you'll likely turn up a few that are new to you. Search Google Sometimes obvious tactics are easy to overlook. Set Up Google Alerts for Industry Keywords Make a list of keywords related to your brand and industry. Set up a Google Alert for each keyword. This will send you an email when each term is mentioned on the web: This can help you know when new competitors pop up. Analyze Your Competition's  Social Media Presence You can tell a lot about a business by looking at its social profiles. Take note of the following: Friend / Follower Counts Engagement (Comments, Shares, Etc.) Post Frequency Which Social Channels Are They On Where Are They Most / Least Successful Adjust Your Approach Accordingly Follow this three-pronged approach to put this intelligence to use. 1. What can I replicate?  See a competitor succeeding with a tactic or type of content you're not currently using? Swipe it and do it your own way. 2. What can I do better?  Notice someone doing something moderately well (or even poorly)? Think what you would improve. Then, do it. This could include: Of course, this will depend on what gaps and deficiencies you see out there. The idea is to simply be aware of where you can improve. 3. What can I do differently?  Stand out from the crowd. Figure out how you can put a unique spin on what others are doing. This can be as simple as expressing an opinion contrary to what's popular on a given topic. It could also mean putting a fresh spin on an old tactic. Standing out on #socialmedia starts with strong strategic intent.Now, Complete Step 3 In Your Template Once you've scoured the competitive landscape, fill in the next section of your template. Start by listing your top ten competitors on social media: Next, document their social follower counts: Finally, determine what you can do better, and what you can do differently. Base your analysis on what you've observed on your competitor's social accounts: Step 4: Establish Your Target Audience Are you reaching the right people on social media? That's what we'll find out next. Start By Building A Simple Persona Developing a persona can be a complex process.  Let's break it down into a simple process using social media insights and Google Analytics. Check Your Facebook Insights Tab Facebook provides brand pages with tons of useful demographic information. Go to your Facebook Page and click Insights. Then, find the People tab in the left-hand navigation. Here, you'll find valuable information about your audience demographics. Use Google Analytics to Analyze Your Blog or Website's Demographic Data Google Analytics is an excellent resource for learning more about your audience. Start by logging into your account. Then, head down to the Demographics tab: Here, you can find basic information about your audience's age and gender breakdowns. Let's check out the Interests area next. First, click on Interests. Then, head down to Affinity Categories: This will tell you which topical categories your audience is interested in. This is useful information to have when crafting content (both on social media and elsewhere). Next, click on In-Market Segments. This section tells you which other markets and industries your audience researches. Recommended Reading: How To Track Your Marketing Objectives To Focus On Success Now, Complete Step 4 In Your Template Start building your persona by filling in the fields you see below: Here are some tips for filling in each piece: Name. Feel free to get creative. Job Title: This can be a generalization. Age: This doesn't need to be too specific. Include a range based on what you find under your Facebook Insights tab, and in Google Analytics (go to Demographics, then click Age). Income Level: This can be an average based on salary data for your industry, or your audience's industries. Indeed.com's Salary Search is a useful quick-and-dirty solution for this: Location: This could be a specific city, state, or region. Or, you might break it down by rural vs. urban. Do what makes the most sense in your situation. Interests Hobbies: You can find a lot of this information under Affinity Categories in Google Analytics. Next, let's move onto the second slide: If you're struggling to fill in each piece, consider surveying your audience. Set one up using a service like Survey Monkey or Polldaddy. Convince And Convert also put together this excellent guide on how to run an audience survey. Step 5: Establish Your Brand Voice Tone Once you know who you're talking to, it's time to figure out how to speak with them. This means establishing your brand voice and tone for social media. Establishing brand voice is important for maintaining a consistent tone and messaging across social channels. How do you make your voice suit best practices on each network while staying consistent? That's the problem we're about to solve. Is your brand voice pulling your audience in, or pushing them away?Monitor Discussions On Social Media What kind of language do folks in your industry use on social media? Listen to your audience. Try to keep your tone and word choice within a relatable context for them. Choose Three Words Or Phrases To Summarize Your Brand These can be related to: Product benefits Brand personality Your purpose or mission Think About How Your Audience Views Your Brand Why do your customers choose your product? Why do your readers follow your blog? This is important stuff to know when crafting social media content. For example,  people who visit a hardware store are probably working on home projects. It makes sense, then, that they'd expect to see stuff about DIY home repair on that business's social channels. Apply a similar concept to your own efforts. Compare Your Tone To Your Competitors You don't want to sound like your competition. Making your brand voice unique will help you stand out. Review the social accounts of ten competitors Pay attention to their tone and personality Determine how you can A) be yourself and B) be different from the pack 5  Examples of Brands Who Have Nailed Their  Brand Voice 1.  Old Spice Old Spice maintains an irreverent and humorous vibe throughout all their marketing. Whether you're on their Facebook page, or reading the back of a bottle of their body wash, they create a consistent experience. They turn otherwise boring products into something interesting. 2.  Bobcat Company Think no one would be interested in construction and agricultural  equipment on Facebook? Think again. Bobcat Company does an incredible job of engaging their audience across social media. They do this in part by maintaining a consistent brand voice and speaking to the needs and interests of people who use their machines. 3.  Arby's No one digs deeper to speak to one specific audience than Arby's. Lots of people eat fast food, right? Well, when your audience is that broad, it's easy for your messaging to become so diluted that it effectively interests no one. So, Arby's targets their social media content at gamers, using the exact language  Ã‚  and references their hardcore audience would appreciate. This example references an obscure video game called Flinthook, creating a joyously unexpected experience for fans. Were officially hooked. #flinthook pic.twitter.com/btlYgxEv8z Arbys (@Arbys) April 18, 2017 4. Gary Vaynerchuk Few motivational speakers in the marketing world are as, well, genuinely motivating as Gary Vaynerchuk. That's party because he says what he thinks with uncompromising honesty. That carries through with all of his social media content, too. He's serious, unfiltered, and consistent in his commitment to real authenticity everywhere he publishes. #work A post shared by Gary Vay-Ner-Chuk (@garyvee) on Apr 20, 2017 at 6:54am PDT Now, Complete Step 5 In Your Template This slide is simple enough. Here's what you've got to complete: Brand Voice Description: Consider this a short personality profile. Social Media Tag Line: These three adjectives should describe your social media brand. Social Media Mission Statement: Fill in the blanks to summarize who you're creating social media content for, and why. Social Media Content Strategy: What Will You Create, and Why? We're finally ready to establish the real meat of your social media content strategy. This means answering three main questions: What will you create? How will you create it? Why will you create it? Develop Social Media Brand Standards Consistency counts on social media.  One way to enforce consistency is to create brand standards. These don't have to be complex. Start by defining the following: Acceptable spelling variations for your brand name and product names Acceptable usages for your logo Acceptable color schemes for graphics Brand standards can be much more complex than these items. They also can extend far beyond what you share on social media. If you want to take this to the next level, many brands and organizations make their brand standards public. Here are some  examples: University of Connecticut Moz NASA Nike What Purpose Will Your Content Serve? How will your audience benefit from each piece of content you share on social media? That's what our next step is all about. Check off the following as appropriate using your template: How To Write And Design For Social Media There is an art and craft to writing and designing for social media. It's not just a matter of throwing up any old image with some ill-thought copy. It takes careful thought and planning to get this right. However, keep in mind that these suggested best practices are just suggestions. Start with these guidelines, then adjust based on what you find works best for you. Don't overlook social media copywriting and design. Recommended Reading: How to Write For Social Media to Create the Best Posts How to Work With Designers (With Authentic Advice From 's Designer) How to Design the Best Blog Graphics With Free Tools and Design Theory How Long Should Social Media Copy Be On Each Channel? Recommended Reading: How to Make Writing for Social Media Work for Your Business What Sizes Should Social Media Images Be? ; Which Types Of Images to Create Infographics.  The key here is to create infographics that are specifically optimized for social media. That means they need to be the correct size to be easily readable on each platform. Image Quotes.  People love looking for inspiration on social media. It's no wonder we see so many motivational quote images across the social media spectrum. If you want to stand out, consider creating images with original quotes, along with a link to a relevant blog post. Photos.  Everyone in your office has a smartphone capable of taking decent photos. If you're fortunate, you might have access to a DSLR too. Keep the following photo ops in mind: At events Around your office Customers using your products or services Don't forget that Facebook allows multiple images to be posted into galleries. This can be an awesome way to tell a more complete story than using single images alone. Pro Tip: Consider running a contest that requires participants to submit photos. This can be a great way to obtain a high number of user-generated images you can use on social media. Build a List of Content Curation Sources No one wants to listen to someone who only talks about themselves. So, we recommend incorporating content curation into your social media strategy. Use the Content Curation Source List to compile a repository of trusted sources to share content from: Recommended Reading: How to Curate Content to Benefit You and Your Audience Social Media Video Best Practices (By Channel) Video is increasing in importance across social media. Follow these tips and guidelines to make the most of your video content. What Kinds Of Videos Should I Create? This depends on what's appropriate for your company or blog. Here are some ideas to get started: How-to videos Behind-the-scenes company videos Product videos Event coverage Recruiting videos to attract employees Videos that answer common customer service complaints Recommended Reading: How to Make a Video Content Marketing Strategy to Boost Your New Series How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Social Media Content Calendar Management Before you start creating content, you'll need something to keep it all organized. That's where your social media calendar comes into play. Build A Social Media Calendar (If You Haven't Already) Your social media calendar is a key piece in your overall content strategy. You have two options: Use a calendar spreadsheet. Use an app. While spreadsheets are free, apps add useful collaboration and automation features. What's most important is that you  keep your content calendar organized to assure your strategy's success. Read our post on building an effective social media editorial calendar to get started with this task. Your social strategy isn't complete without an editorial calendarNext, complete the following slide in your template: 5 Content Calendar Strategy Tips 1.  Vary the types of content you share throughout each week. This means switching up videos, GIFs, infographics, images, surveys, links to blog and website content, plain text posts, and whatever else you have in your content arsenal. 2.  Determine who will own your calendar. Collaboration is key for calendar success. However, it's helpful to have one person who has ultimate editorial control over when posts are scheduled. 3.  Color coding is your friend. Select specific colors to represent certain channels or content types. 4.  Plan social media content at least two weeks in advance. This will make sure your content flow doesn't stagnate. You can also assume you'll have more content to share that will come up in between scheduled posts. 5.  Test. A social media calendar makes it easy to see what content you shared and when. Pay attention to what content does well. Then, share more similar content.  This is how you double down on success. Set Your Posting Schedule How many times should you post a day? Which times and days of the week are best? These are common questions without definitive answers. However, we've crunched the data from tons of studies, and here's what it shows: ; Complete your preliminary posting schedule using the following slide in your template: Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% How To Measure The Success Of Your Social Media Content Strategy This is the part where you impress your CEO. Business owners and executives often don't care about "likes" or "engagement rates." They care about their bottom line. That means conversions and revenue. Show your value by showing how you're making them money. Which Metrics To Pay Attention To Which metrics you use should be determined by your business objectives.  Here are some simple metrics to consider for each network: 3 Ways To Track Social Media Marketing Performance Once your strategy has been up and running for a while, you'll want to measure your performance. Here's how using Google Analytics, Cyfe, and each network's built-in analytics capabilities. 1. Use Google Analytics Google Analytics is an invaluable (and free) tool for measuring social media success. Log into your account. Click Acquisition. Then, click Social. You'll see several useful tabs here. Network Referrals: This tells you which networks are sending traffic to your site. Landing Pages: The specific pages social media is directing traffic toward. Conversions: Which social media networks are driving the most conversions. These are the three easiest places to start analyzing your social media marketing in Google Analytics. We also recommend referring to Google's official Social Analytics documentation to learn how to get started. Afton Negrea also put together an excellent video on measuring social media performance in Google Analytics: Need further assistance? We cover Google Analytics in more depth here. Curious how to use Google Analytics to measure social media marketing? Wonder no more.2. Consider Using Cyfe Another third party option to consider, however, is Cyfe. It's a freemium tool that allows you to build custom dashboards to track the metrics most important to you: Start by creating a new dashboard. Then, select Add Widget. Then, click on Social Media and add each of your social media channels. Continue building out your dashboard. The end result will look something like this. Source: Cyfe.com 3. Use Each Platform's Built-In Analytics Some social media networks provide useful analytics tools for marketers. While we don't have the time or space to cover each in-depth, we recommend familiarizing yourself with each network's official support documentation: Facebook Insights LinkedIn Analytics for Company Pages Google+ Insights Twitter Audience Insights Instagram Business Tools for Brands Pinterest Analytics Power your social media strategy with built-in social analytics.You Need More Than Just A Social Media Content Strategy So far, we've laid out a solid game plan for your social media content. Next comes the hard part: putting your strategy to use. 1. Download your Social Media Content Strategy Template available in this post. 2. Read these posts to nail the tactical execution of your social media strategy: Helpful Posts To Execute Your Social Strategy: The 6 Types Of Social Media Content That Will Give You The Greatest Value How To Make The Best Social Media Images The Easy Way How To Increase Visibility With Social Media Optimization 8 Social Media Best Practices That Will Save You 25.5 Hours In A 2-Week Sprint 21 Social Media Engagement Tactics That Will Grow Your Audience This will be easier said than done. However, you're in this game for the long haul, right? If you're in it to win it, you'll succeed.

Advertising Management and Brand Delivery Essay

Advertising Management and Brand Delivery - Essay Example Before criticizing statement, one has to understand the perspectives and viewpoint David Ogilvy (who has built one of the largest advertising agencies in the world) in order to address key assignment questions in precise manner (Rieck, 2013). David Ogilvy viewed advertising as the source of promoting products and helping the company to sell items which can help the firm to generate revenue. Consideration of the confession of David Ogilvy in the book named as â€Å"Confessions of an Advertising Man† reveals the fact that the advertising legend was not even ready to perceive advertising as creative expression which may not have sales impact (Ogilvy, 1988). Ogilvy (1988, p. 43) wrote â€Å"I tell new recruits that I will not allow them to use the word creative to describe the functions they are to perform in the agency† in order to his ignorance towards the word creativity. According to Ogilvy (1988), one cannot afford to become creative in advertisement designing for the sake of creativity without producing measurable result because it is responsibility of the advertising firm to take care of the interest of client who is paying for designing the advertisement. Now, the question is whether David Ogilvy was right while stating â€Å"If it doesn’t sell, it isn’t creative† or it was a misconception of the advertising legend? At this point of discussion, the essay is in no position to criticize or judge the validity of the statement due to two reasons, 1- the researcher needs to conduct literature review regarding the role of creativity in advertisement in order to get idea of theoretical background of the statement and until then, any judgement will bound to face degree of subjectivity and 2- the concept of creativity is pretty much tacit in nature hence one has to define the characteristics of creativity before making any subjective judgement to statement of David Ogilvy. Therefore, in the next section, the essay will try to answe r the three questions such as, 1- what the role of creativity in advertising is, 2- how creativity can both positively and negatively affect the success of a campaign and 3- how the creative process can be supported by the elements of the creative brief and answering the three questions will help the researcher to criticize David Ogilvy’s statement such as â€Å"If it doesn’t sell, it isn’t creative† in non-partial and robust manner. Role of Creativity in Advertising Kawashima (2006) compared advertising campaigns in Japan, US and UK and found significant amount of differences in look, feel and style of television adverts. If advertising is paid form of communication and aim is to just promote product information to customers then why would advertisers need to experiment with form, content and layout? Well, that is a pretty interesting question and answer to the question is linked with need of creativity in advertising space. Kawashima (2006) also found t hat advertisements produced in UK have more cutting edge cutting edge creative production appeals in comparison to advertisements in emerging markets like Brazil, Russia, China, India and South Africa which can be classified as banal calls to attract customers to buy the products. Grabher (2001 and 2002) pointed out that with the increase in competition in globalized economy, marketers are seeking to put more creative quotients in advertisements in order increase brand visibility among customers as against competitors. In the literature regarding advertisement, importance of culture, geo-demographic dispositions on advertisement got greater importance as against literature regard

Native American Essay Example | Topics and Well Written Essays - 1000 words

Native American - Essay Example The use of stringed instruments such as guitars and fiddles and the application of music synchronization to Indian music were initially introduced by the Europeans. With the migration of the Europeans and their African slaves to western Americas, both the European and African music started to influence Native American music traditions (Prinzing). In the American Indian humanity, music has always portrayed an important role — a medium of communication with the spiritual kingdom, and of inviting mystical force into their daily existence. It has become a fundamental expression of American Indian identity (Fields). â€Å"The importance of American Indian music is found not in its impact on modern scholarship and composition but in the traditions and values it expresses to and for the Indian people. This oral tradition has survived solely because the music was too important to be allowed to die† (1976). Indian songs are an integral component of any activity, and encompass power in and of itself (Fields). There are songs for all events. There are songs for the efficiency of labour, success in hunting and fishing, winning in betting and gambling, making of rain, safety of the home and the family, power to heal, abundant harvests, lullabies, songs of romance, worship songs, corn-grinding songs, social dance songs, game songs, and legend songs (Rhodes 6). Some Indian songs are for teaching roles in society. Lullabies not only put babies in deep slumber, but furthermore aid as guidance and preparation for a life ahead. The songs are intended to facilitate happiness, good health, and the making of a better person and a useful part of humanity. One Indian lullaby says, â€Å"My little son, you will put a sealing spear into your canoe, without knowing what use you may make of it when you are a man† (Densmore 226). Another lullaby for a little girl says, â€Å"This little girl will pick black salmon berries when the women go to get berries†

Defining Marketing Essay Example for Free

Defining Marketing Essay To answer the premise of the paper, ‘Defining Marketing’ a definition of marketing is a proper beginning for consideration. My personal definition of marketing is the concept or premise of a function in which products, goods or services are transferred to a consumer or client by a producer or seller. Other definitions exist to describe marketing aside from the prior definition. Marketing has been described as, â€Å"A management process identifying, anticipating and supplying client or consumer requirements with efficiency and profitability. (Tutor2U, 2010) In that same article marketing is described as â€Å"human activities that are directed at facilitating and consummating exchanges. † (Tutor2U, 2010) This last expression or definition rings true, in that as a consumer I want appeal, product or name recognition, quality, and value for my money. The sellers or producers are engaged in making a profit and ensuring a positive client experience and consumers or clients who want products that are within their budget, durable and meets the expectations of the transaction; thus a deal can be made between the two entities. In the course text, Basic Marketing, by Perrault, Cannon and McCarthy, the term marketing is further defined as â€Å"performing activities seeking to accomplish an organizations’ objectives through the anticipation of customer needs and directing the flow of need satisfying goods and services from producer to client or customer. †(Basic Marketing, page 6, 2009) Marketing is important for organizational success along with companies having flexibility, exuding a transparent organizational culture and challenging employees to excel and remaining accountable for their actions. Many companies and organizations struggle to find the right balance in management to ensure the company growth and achieve profitability. Marketing can plan an important role in companies excelling with their corporate goals. The use of marketing is how companies conceive and promote corporate brand management and strategic positioning; but it also works toward a corporate strategy and allows for companies to be innovative and thrive in their industries. A company with a marketing business plan considers the key stakeholders, communication channels, the business environment and, core corporate competencies. Using the company brand is a leverage to be used to its full potential. Marketing can assist in developing new consumer channels, products or services that can grow the company or organization and make a sustainable difference in industry trends. The marketing business strategy should include ideas on obtaining new clients, retaining current clients or customers, brand management and tactical to promote sales of the company’s products and services. As a business tool or foundation, marketing uses strategic tactics designed to identify the appropriate market and time for implementation and will impact the organization success of a company. Verizon Communications is a favorite in the telecommunication industry and one of the most powerful national companies in the specialty. Verizon uses new technology recently developed and follows through by introducing the advances to a competing industry. Through research and marketing, Verizon has found what telecommunication technology works and has become very proud of starting a major transformation in the wireless world. As an innovator, Verizon is a industry leader in providing information technology and advanced communications to customers. Through a partnership with major computer companies, Hewlett Packard and Dell Computers, Verizon can produce technological products that are of high quality. The use of these practices helps the Verizon organizational structure through strategic business goals including employee development, diversity awareness, and recruitment. (Verizon, 2010) Another company that has demonstrated consistently to employees and stakeholders, honest and fair business practices resulting in significant organizational success is Dole Food Company. The Dole name is one often associated with high quality and nutrition for fresh cut flowers, vegetables and, fruit. Dole also markets a line of packaged and frozen foods and serves as a leader in the industry for nutrition education and research. (Murdock, 2008) Dole Foods underwent a two-year research and redevelopment program for the Dole Fresh Vegetable product line. (Dole, 2008) Dole’s willingness to share knowledge publicly, invest in new technology, fight food born disease, are all public benefits derived from their ethical leadership. Dole’s financial stewardship and social responsibility underscores the fact that the company is both ethical and profitable. In business, there is more to being successful and achieving organizational success than having products or services at reasonable prices. Many companies underuse marketing as one of their business functions. Alternatively there are many companies that have been successful because of the effective use of strategic marketing such as Microsoft, Sony, American Express, Disney and Wal-Mart, just to name a few.

The most unkind cut :: essays research papers

What if I were to tell you that a new trend is being practiced in the United States by the parents of newborn baby boys, wherein they are giving the children nose jobs so that they can look more like their father, or that the parents are cutting off the earlobes of the babes so that they can be cleaner? What if you had just given birth to a beautiful, cooing baby girl and the nurse walked in and cheerfully asked if youà ¢Ã¢â€š ¬Ã¢â€ž ¢d like to mutilate her genitalia before her noon feeding. In either one of those situations, no doubt youà ¢Ã¢â€š ¬Ã¢â€ž ¢d be disbelieving and outraged at such a suggestion! But everyday thousands of babies across the United States suffer a similar fate when their parents decide that a baby boy should not have a foreskin and so they practice routine circumcision. Circumcision, put simply, is cosmetic surgery, in that it involves changing the appearance of your childà ¢Ã¢â€š ¬Ã¢â€ž ¢s body for aesthetic reasons.   Ã‚  Ã‚  Ã‚  Ã‚  The United States is the only country in the world that routinely practices the circumcision of their newborns. Across the globe elsewhere, circumcision is rarely practiced unless there is a medical or religious reason to do so. Here in the U.S., the vast majority of parents opt to have the procedure done, although the number of parents refusing the pointless procedure is on a rapid rise. Most parents typically donà ¢Ã¢â€š ¬Ã¢â€ž ¢t think about circumcision as an issue while they shop for cribs and have baby showers and select namesà ¢Ã¢â€š ¬Ã‚ ¦ità ¢Ã¢â€š ¬Ã¢â€ž ¢s just something you à ¢Ã¢â€š ¬Ã…“doà ¢Ã¢â€š ¬? if you have a son, so when asked in the hospital after the delivery if they want their child circumcised, they blindly accept the procedure without questioning ità ¢Ã¢â€š ¬Ã¢â€ž ¢s purpose. However, in the future when asked why they decided to go through with it, the most common reasons given to justify the procedure might surprise you.   Ã‚  Ã‚     Ã‚  When asking my friends why they decided to circumcise their sons, the most common reasoning is that so the child can à ¢Ã¢â€š ¬Ã…“look like daddy.à ¢Ã¢â€š ¬? They donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want the child to feel or look different than his father, brother or peers and be teased. Is this really a problem? Do men really sit around comparing how they look and then teasing the ones who look different? No, of course not. And what sort of justification is this anyway, to look like their daddy. Nobody will ever walk up and say, à ¢Ã¢â€š ¬Ã…“Oh how cuteà ¢Ã¢â€š ¬Ã‚ ¦.

What Is Nsa Device

NETWORK ATTACHMENT STORAGE Renika L. Whaley NT1110 Mr Dameon Hagler What is a NAS device? A NAS is hard disk storage that is set up with its own network address rather than being attached to the department computer that is serving applications to a network’s workstation. What is the speed of the network adapter available on a NAS DEVICE? The speed is typically one gigabit Ethernet connection but this can be changed to multiple gigabit, 10 gigabit, fiber optic by adding a PCI-e network card(s). Older parts can be used which may be limited to 10/100 megabit.If you need an exact answer for speed, simply look at the wiki on gigabit. What is the Capacity Range? The capacity range again varies; with port replication and add-on hard drive controller cards there is hardly a limit on size. A board with 6 SATA ports can be replicated (1 to 5 port) allowing for 30 drives to be attached. Is there any fault tolerance (such RAID) built into a NAS device? As fault tolerance, raid 50 is fairl y stable if set up correctly, raid 10 has been touted as one of the best setups since more drives can fail at one time without data loss.All of those features can be used on typical NAS devices. Are management features available? Yes Speculate on why a user would want to use a NAS. For example, what would be the advantage of all family photos and videos being stored on a NAS in a family where the parents and children all had their own computers? NAS is network allocated storage apart from any other systems attached to the network. There are a lot of considerations: 1. Power usage. All users may shutdown their computers. Some people build NAS from atom boards and other things for their low power characteristics. ) 2. Always on availability. As long as the network is up and the NAS is functioning, it is always available regardless of what computers are on/off the network. 3. Centralized Storage for backup. If a computer needs to be rebuilt or wiped, you can push files and backups and restore from the same location. 4. Cost effective. Installing a RAID 1 in each computer (Mirror drive) would cost more and use more storage than perhaps a RAID 5 in the NAS with multiple PC's.This may apply more to offices than for example a small home with 2-3 PC's. 5. Redundancy. Most personal computers operate a single drive (cost consideration) or on performance considerations (RAID 0 etc. ) more so than reliability. NAS are typically setup for redundancy in case of drive failure (RAID 1,5,6 and the various permutations. ) 6. Lower priority data. This doesn't always apply, but lower priority data can be moved to another location (for example, VM Images). They take up storage space, but a user may not want this to take up higher priority space.

Phineas Gage and Emotional Intelligence

On aghast fateful day In September 1848, a Job he was a master at – safe explosions of rocks), a slight distraction caused him to sis a step In the process of blowing up rocks, a 13. 25 lb. Iron tampering rod, measuring 37 Inches entered sage's left cheek, peeling his skull and his brain before excellent at high speed through the top of his head. Miraculously, Epiphanies survived and lived through his accident with little or no Impact to his valuables. He responded to treatment, and In less than 2 months he was pronounced cured and well, he could talk. Elk and there was vision In his left eye behind which the rod pierced through. All was well after Epiphanies' recovery until he started showing signs of aggression, he sots his respect for social conventions, he basically lost his personality, and the once loved and respected foreman by family and friends was now a stranger. His new found temper and profanity cost him his job that he was once revered for and for the remaining 1 1 years of his life that he lived after the accident he was forced to become highway some will call a circus attraction to earn a living.The link between Epiphanies gage and emotional intelligence According GTAG Salesman's book 1995, emotional intelligence emotional intelligence is he capacity for recognizing our own feelings and those of others, for motivating ourselves, and for managing emotions well in us and in our relationships. Sage's story also helps us to understand the complexity of the human brain that there is a portion dedicated to reasoning emotionally, managing a sense of responsibility towards self and others.Sage's accident took out his entire frontal lobe; a doctor named Harrow tried to explain the link between the accident and the changes in sage's behavior, The effect of the injury appears to have been the destruction of he equilibrium between his intellectual faculties and the animal propensities. He was now capricious, fitful, irreverent, impatient of restraint, vacillating†¦ Halls physical recovery was complete, but those who knew him as a shrewd, smart, energetic, persistent business man, recognized the change In mental character.

Battleship Potemkin

Battleship Potemkin Introduction Sergei Eisenstein’s 1925 film Battleship Potemkin represents a classical example of formalist editing in cinematography. According to most well-known enthusiasts of this style of editing, such as Pudovkin and Eisenstein himself, the semantic significance of film’s mise en scene should not be dialectically explored but rather constructed.Advertising We will write a custom essay sample on Battleship Potemkin specifically for you for only $16.05 $11/page Learn More Both individuals tended to perceive the process of movie’s editing as being similar to the process of composing music – just as composer constructs a melody out of individually sounding and often dissonant musical notes, film’s director endows a particular scene with semiotic significance by the mean of providing scene’s takes with contextual wholesomeness. While outlining the essence of formalist editing, Gianetti (2001) states: â€Å"The envir onment of the scene is the source of the images. Long shots are rare. Instead, a barrage of close-ups (often of objects) provides the audience with the necessary associations to link together the meaning† (p. 157). Given the fact that Eisenstein never ceased being closely affiliated with promotion of Communist agenda, it comes as not a particular surprise that he had chosen in favor of formalist editing – by juxtaposing scenes’ seemingly unrelated shots, he was able to endow his films with clearly defined ideological sounding. In the same book from which we have already quoted, Gianetti provides us with the insight onto the actual technique of Eisenstein’s style of editing: â€Å"The conflict of two shots (thesis and antithesis) produces a wholly new idea (synthesis). Thus, in film terms, the conflict between shot A and shot B is not AB but a qualitatively new factor- C† (p. 158). In the next part of this paper, we will explore how Eisenstein went a bout applying the methods of formalist editing in Battleship Potemkin at length. Analytical part Even the very beginning of Battleship Potemkin is being perfectly illustrative of how the utilization of formalist editing in film can achieve a strong dramatic effect. At first, there is a take of battleship’s physician wearing a monocle, meant to emphasize his association with the class of bourgeoisie (00.05.43). After that, follows the shot of maggots crawling all over the piece of meat, which was supposed to serve ship’s sailors as food (00.05.45). After having exposed viewers to this take for a while, Eisenstein sharply replaces it with the shot of angry expression on sailors’ faces (00.05.60). It is needless to mention, of course, that from purely semantic perspective, the sequence of these shots does not make much of a sense.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn Mo re Nevertheless, after having watched this particular scene, viewers quite unintentionally get to absorb the idea that Eisenstein wanted them to absorb – namely, the fact that, while serving in Russian Imperial Fleet, sailors used to be subjected to a number of different abuses, which had prompted them to revolt. Just as it is being often the case with today’s TV commercials, the main idea that combined earlier mentioned shots into something that conveyed cognitively recognizable ideological message, only existed in director’s imagination. And, it is namely the fact that Eisenstein was a master of psychological manipulation, which had allowed him to impose his obscure and morally repugnant ideas upon viewers as representing some objective value. Another clue as to the actual essence of Eisenstein’s formalist editing can be found in the scene where revolutionary speakers address angry mob (00.41.32 – 00.42.19). Given the fact that Battleship Potemkin is a silent movie, exposing viewers to the sight of crazed revolutionaries encouraging marginalized crowds to kill nobles, while intensely gesturing, making angry faces and spewing saliva, during the course of the process, does not appear rationally motivated – after all, there is no sound in the movie. Nevertheless, by having this particular scene presented in his film, Eisenstein did not aim at subjecting viewers to Communist propaganda per se, but rather at making them cognitively comfortable with this propaganda as a concept, because on subconscious level, people tend to associate emotional intensity with intellectual honesty. In other words, just as it is being the case with the shots of maggots crawling over the piece of meat, the shots of hook-nosed political activists instigating ‘proletarians’ to overthrow Czar had served the cause of psychological manipulation, on director’s part – a clearly formalist editing technique. Neverthel ess, it is specifically the scene of czarist police shooting at civilians in Odessa, which provides us with the full understanding of how the utilization of formalist editing had helped Battleship Potemkin to attain a cult status. After police fires a salvo at demonstrators, we get to watch the following sequence of structurally unrelated takes: people running down the ‘Potemkin stairs’ (00.49.23), some kids laying on these stairs and crying, while being stepped upon (00.50.08), a bug-eyed woman experiencing an emotional distress (00.50.12), the older woman making jesters with her hands (00.51.18), one-legged man maneuvering through the running people on his crutches (00.51.48), police officers firing another salvo (00.51.51), woman with a baby in her hands catching the bullet (00.52.53), people running again in a chaotic manner (00.53.07), and finally the baby-carriage with a baby rolling down the stairs on its own (00.54.57), with this shot climaxing the whole scene.A dvertising We will write a custom essay sample on Battleship Potemkin specifically for you for only $16.05 $11/page Learn More Apparently, Einstein was well aware of the fact that, even though the scenes of police shooting at civilians do not occur very often in reality, his depiction of such a scene nevertheless would be perceived by viewers as perfectly plausible, due to its strongly defined emotional undertones. In their turn, these undertones had been brought about by director’s mastery in utilization of formalist editing. Conclusion Even though that in ‘artsy’ circles, the application of formalist editing in cinematography is being often considered as the only appropriate, due to such editing’s ‘sophistication’, the majority of movie goers do not subscribe to this point of view. And, this has nothing to do with their lessened intellectual abilities, as is being implied by enthusiasts of ‘auteur’ genr e in cinematography, but simply with the fact that this style of editing does not correspond to the linearly defined workings of Westerners’ psyche. In formalistically edited movie, there is very little of an actual movie, but mostly theory. The watching of Einstein’s Battleship Potemkin is like observing Malevich’s Black Square painting – without having been introduced to both individuals’ highly irrational and superficially sophisticate life-philosophies, it would prove quite impossible to define the actual significance of their cinematographic/artistic creations’ themes and motifs, if we assume that they do exist. As Gianetti had put it: â€Å"Eisensteins theories of collision montage have been explored primarily in the avant-garde cinema, music videos, and TV commercials. Most fiction film ­makers have found them too intrusive and heavy-handed† (p. 168). Thus, even though in Battleship Potemkin Einstein did succeed with providin g an emotional appeal to the Communist cause, he nevertheless had failed in making this particular movie watchable – after all, viewers do not particularly enjoy the feeling of being intellectually manipulated by the mean of being forced to accept director’s own ideological agenda as representing an undeniable truth-value. References Gianetti, L. (2001). Understanding movies. 9th ed. Upper Saddle River: Prentice Hall.

Biography of Dorothy Vaughan, Groundbreaking NASA Mathematician

Biography of Dorothy Vaughan, Groundbreaking NASA Mathematician Dorothy Vaughan (September 20, 1910 – November 10, 2008) was an African American mathematician and computer. In her time working for NASA, she became the first African American woman to hold a supervisory position and helped the institution transition to computer programming. Fast Facts: Dorothy Vaughan Full Name: Dorothy Johnson VaughanOccupation: Mathematician and computer programmerBorn: September 20, 1910 in  Kansas City, MissouriDied: November 10, 2008 in Hampton,  VirginiaParents: Leonard and Annie JohnsonSpouse: Howard Vaughan (m. 1932); they had six childrenEducation: Wilberforce University, B.A. in mathematics Early Life Dorothy Vaughan was born in Kansas City, Missouri, the daughter of Leonard and Annie Johnson. The Johnson family soon moved to Morgantown, West Virginia, where they stayed throughout Dorothy’s childhood. She quickly proved to be a talented student, graduating early from high school at the age of 15 as her graduating class’ valedictorian. At Wilberforce University, a historically black college in Ohio, Vaughan studied mathematics. Her tuition was covered by a full-ride scholarship from the West Virginia Conference of the A.M.E. Sunday School Convention. She graduated with her bachelor’s degree in 1929, only 19 years old, cum laude. Three years later, she married Howard Vaughan, and the couple moved to Virginia, where they initially lived with Howard’s wealthy and well-respected family. From Teacher to Computer Although Vaughan was encouraged by her professors at Wilberforce to go to graduate school at Howard University, she declined, instead taking a job at Robert Russa Moton High School in Farmville, Virginia, so that she could help support her family during the Great Depression. During this time, she and her husband Howard had six children: two daughters and four sons. Her position and education placed her as an admired leader in her community. Dorothy Vaughan taught high school for 14 years during the era of racially segregated education. In 1943, during World War II, she took a job at the National Advisory Committee for Aeronautics (NACA, the predecessor to NASA) as a computer. NACA and the rest of the federal agencies had technically desegregated in 1941 by executive order of President Franklin D. Roosevelt. Vaughan was assigned to the West Area Computing group at Langley Research Center in Hampton, Virginia. Despite women of color being recruited actively, they were still segregated into groups separate from their white counterparts.   Nasa.gov The computing group consisted of expert female mathematicians who dealt with complex mathematical calculations, nearly all done by hand. During the war, their work was connected to the war effort, since the government firmly believed that the war would be won on the strength of air forces. The scope of activity at NACA expanded considerably after WWII ended and the space program began in earnest. For the most part, their work involved reading data, analyzing it, and plotting it for use by the scientists and engineers. Although the women- both white and black- often held degrees similar to (or even more advanced than) the men who worked at NASA, they were only hired for lower positions and pay. Women could not be hired as engineers. Supervisor and Innovator In 1949, Dorothy Vaughan was assigned to supervise the West Area Computers, but not in an official supervisory role. Instead, she was given the role as acting head of the group (after their previous supervisor, a white woman, died). This meant the job didn’t come with the expected title and pay bump. It took several years and advocating for herself before she was finally given the role of supervisor in an official capacity and the benefits that came with it. Vaughan did not just advocate for herself, but also worked hard to advocate for more opportunities for women. Her intention was not just to help her West Computing colleagues, but women across the organization, including white women. Eventually, her expertise came to be highly valued by the engineers at NASA, who relied heavily on her recommendations to match projects with the computers whose skills aligned best. In 1958, NACA became NASA and segregated facilities were completely and finally abolished. Vaughan worked in the Numerical Techniques division and, in 1961, shifted her focus to the new frontier of electronic computing. She figured out, earlier than many others, that electronic computers were going to be the future, so she set out to make sure she- and the women in her group- were prepared. During her time at NASA, Vaughan also contributed directly to projects on the space program with her work on the Scout Launch Vehicle Program, a particular type of rocket designed to launch small satellites into orbit around the Earth. Vaughan taught herself the programming language FORTRAN that was used for early computing, and from there, she taught it to many of her colleagues so they would be prepared for the inevitable transition away from manual computing and towards electronics. Eventually, she and several of her West Area Computing colleagues joined the newly formed Analysis and Computation Division, a race- and gender-integrated group working to expand the horizons of electronic computing. Although she tried to receive another management position, she was never granted one again. Photographs from Dorothy Vaughans retirement party. Vaughan retired from NASA in 1971.   Courtesy Vaughan Family /  Nasa.gov Later Life and Legacy Dorothy Vaughan worked at Langley for 28 years while raising six children (one of whom followed in her footsteps and worked at NASA’s Langley facility). In 1971, Vaughan finally retired at the age of 71. She continued to be active in her community and her church throughout retirement, but lived a fairly quiet life. Vaughan died on November 10, 2008 at the age of 98, less than a week after the election of America’s first black president, Barack Obama. Vaughan’s story came to public attention in 2016, when Margot Lee Shetterly published her nonfiction book Hidden Figures: The American Dream and the Untold Story of the Black Women Who Helped Win the Space Race. The book was made into a popular feature film, Hidden Figures, which was nominated for Best Picture at the 2017 Academy Awards and won the 2017 Screen Actors Guild Award for best ensemble (the guild’s equivalent of a best picture award). Vaughan is one of the three main characters in the film, along with colleagues Katherine Johnson and Mary Jackson. She’s portrayed by Oscar-winning actress Octavia Spencer. Sources Dorothy Vaughan. Encyclopaedia Britannica.Shetterly, Margot Lee. Dorothy Vaughan Biography. National Aeronautics and Space Administration.Shetterly, Margot Lee. Hidden Figures: The American Dream and the Untold Story of the Black Women Who Helped Win the Space Race. William Morrow Company, 2016.

MPH503 - Infertility and Public Health Module 5 - SLP Essay

MPH503 - Infertility and Public Health Module 5 - SLP - Essay Example The classroom contains 20 care giving professionals with different socio –economic backgrounds. Participants have different IQ level and motor sensory skills Because of this the presentation of the class should satisfy all the participants. External environment provides immense help for the participants and the use of audio visual facilities make the more appreciative. Discussion method is suited for this context and this give the opportunity to share personal views. Lecturing and video conferencing are essential strategies in this context. Paper presentation is another instructional strategy in this context because the subject requires examples and statistical data. Case study reports are essential tool in this study and participants should presents case study reports about the persons who suffered with infertility problem. The following instructional tools are useful; The workshop begins with a brief and effective introduction and this help the listeners to enter the topic easily. Then the performer analyses the topic infertility and its causes and gender differences. After the introduction performer presents various research reports and documents about the topic. Then he invites participants for open discussion. The use of LCD projector and internet are very useful in this second face of the workshop. Presentation of the case study reports helps the participants more about social, religious, family issues related with infertility. The third face of the work shop includes discussion about various topics such as Causes of infertility, psychological and physiological impacts, possible treatments, public concepts about infertility treatments and gender difference in infertility. Researches often mentioned the fact that many people have suffered with infertility and its social impacts. Most of the physicians and health professionals argued that infertility is one of the

The growth of McDonald's company in the European market Case Study

The growth of McDonald's company in the European market - Case Study Example The main competitors include Tex-Mex, Nando’s, and Southern Fried Spicy Chicken Restaurant. In addition, research indicates that the demand is drifting away from the plain hamburgers offered at McDonald’s. As such, lack of product diversity has been a barrier to successful expansion into the European market (Han, 2009). McDonald’s company has to establish products that go beyond its identity (Toivanen, & Waterson, 2011). As such, it should go beyond the conventional hamburger place and offer a variety of products. In addition, the foods offered ought to be unique from those from the competitors. It is worth noting that McDonald’s Company is focusing on hamburgers and fries with low fat content. With the increasing lifestyle concerns related to nutrition, the European market is in dire need of products that are healthy. McDonald’s should focus on producing products that meet the nutritional demands of consumers, taking note of the increased demand to healthy eating habits. McDonald’s ought to recognize that consumers are the source of revenue. To maximize on its expansion in the European market, McDonald’s should embrace customer service as a complementary to offering foods. Customer satisfaction forms the foundation to customer loyalty. As such, the company should place customer service as a primary product. In addition, the company may practice target marketing as a promotional mechanism. Advertising its products to the right market would ensure that the company adopts an efficient marketing approach. It is notable that the visual impression is significant to consumer preference. Therefore, the company should focus on aspects such as packaging that go beyond marketing to create an appeal for its products. McDonald’s business strategy involves product differentiation and diversification to have an edge over its competitors. As such, the company ought to focus on new products such as McCafà ©, its coffee brand, to diversify

The reasons to be a social worker Essay Example | Topics and Well Written Essays - 500 words

The reasons to be a social worker - Essay Example The researcher will begin with the statement that from his childhood he enjoy socializing, making new friends, meeting people and helping them in different ways. The author has been very compassionate about the financially poor people and always wanted to do something for them. It was his dream from his childhood to get into the stream of social work. At this point, the author cannot forget to acknowledge his mother who was basically responsible for developing these feelings for him. The researcher’s mother has been his inspiration and the author hardly knows anyone who is as compassionate and loving as her. She runs an old age home and also an orphanage for children. The researcher’s mother used to take him along with her during the weekends and also in his vacations and that is when the researcher developed the interest in social work. Recently, after the major Tsunami, there were many who lost their houses, parents who lost their children and children who lost their parents. The researcher was really moved by a five-year-old who happened to reach his mother's orphanage after the incidence. The author was really sorry for the child who lost all his family members and was all alone in this world. The researcher feels that his education and his future should be focused in this direction and take social work as his profession. The author believes that his educational background and abilities would be an excellent base for his future studies in social work

The Types And Definitions Of Stigma

The Types And Definitions Of Stigma Stigma is a Greek word meaning mark, cut or burn into the skin, to identify criminal slaves as polluted and shunned in public. However, in a simple term stigma are classed as being represented for persons who are usually excluded from society due to a condition they themselves did not choose or over which they may have little control over, thus suffer from existential stigma; such as sexual identity, mental retardation or even in such cases, marital status. Moreover, there are other cases whereby a person may experience some sort of achieved stigma to which he or she have somehow contributed to their inclusion in a stigmatized group. Such form of stigma could range from homelessness, immigration, achievement or prostitution. Unsurprisingly, many of us fall into at least one of any categories (some not mentioned) yet no one seems to be accepted from association of some stigmatized group. In sociology term Erving Guffman described stigma as an attribute, behaviour or reputation which is socially discrediting in a particular way. Guffman also defined the meaning of the word stigma as a special gap between vital social identity and actual social identity. Guffmans meaning on vital social identity relates to the way we represent ourselves with people we dont see and for is take on actual social identity he explains it as the way we deal with people in real life. Social Stigma Guffman named abomination of the body (physical deformities) as a character (dishonesty, mental disorder, and homosexuality) tribal (race, sex, religion) as the three types of stigma. In the case of abomination of the body people living with the HIV (Human Immunodeficiency Virus) are venerable to stigmatisation; this is because our society has built up our perception to live in fear and to regard such virus as a fatal sin. Unsurprisingly, in this modern day people live in the fear that being around someone living with HIV virus enhances the chances of them being contaminated by them. Some have the belief that the virus is contagious by being around or sharing a cup from the person affected with the virus will virus. Generally the forms of stigmatization usually associated with HIV are groups of people such as homosexuals, ethnic minority such as Black people and drug users, as they believe such groups are the ones who carry the virus around due to the kinds of activities they pursue or the way they live their lives. Possibly in some case you may find that are person within this group requiring medical assistance for whatever reason leads to negative impacts towards their care and health. In some cases you may find that individuals that are infected with the virus are more often shun by families and friends, forcing them to move from their home and sometimes suffer from physical violence or in some extreme cases are even murdered. Unfortunately this is quite evident in third world countries, whereby HIV patients may encounter difficulties and are denied health care, employment and the ability to move from one country to another. In such situation, this fear of stigma causes those affected to ignore sickness test to determine whether they are affected and require treatments, consequently deciding to remain silent about the virus, leading to them being denied the essential treatment and social care. In the long run they eventually deteriorate painfully. Mental Stigma Drug addiction, alcoholism impressments are mental illnesses that relates to all part of the character of being stigmatised. This is down to the individual being dishonest. Personally I believe the media plays a vital role in people suffering from mental illness in to being stigmatized, as I am lead to believe they allow it to happen through the negative views they air out to the public. For people that suffer this mental illness really goes out of their way to commit gruesome crime, whilst a majority of mental illness patients live a quiet and peaceful life others experience something of an unimaginable life, which merely cause them to their death. We learn about this disease in rare cases when a person may decide to discuses their experiences with others. Within some families this is kept as a taboo, as to not allowing other families to discover that a member of a family suffers from mental illness whether it be alcoholic or any other forms of mental difficulty. Such situations are avoided due to what is said or written in the media that becomes their perception of what mental illness means. Whenever we hear about gruesome crimes being linked to mental illness we tend to gain a stronger stigma surroundings mental illness. It is also common for people with this disease to be an easy target for criminals as mental illness interferes with the sufferer ability to socialise with people, thus leaving them unaware, vulnerable and careless of their surroundings; not forgetting homeless. At times such stigmatised group may experience difficulties of having no access to jobs, education and sometimes even a home. As Bill Clinton once said mental illness is nothing to be ashamed of, but stigma and bias shame us all Physical Stigma Tribal is another form of stigma, which can be in the form of race, sex or religion. A good example of such stigma would be the albino race for instance; a hereditary condition caused by the lack of pigmentation (melanin) which leaves the skin whiter. As like Black (and other ethnic minorities) may experience some form of stigmatisation within their lifetime. Albinos, just like many other races may usually find it difficult, living within society. Sadly, albinism in Africa for instance is widely regarded as a form of deformity, for reasons that are non-explanatory. Living as an albino in such country is horrifying, as such race are treated like outcasts, and are made to feel as an underdogs; unable to find jobs. Undoubtedly they are made to feel unwelcome in such community and are very much rejected by their own people. Living in Africa, in many cases you will mostly find albino women end up being single parents because, as most man in some African countries believe in the perception that albino women will have albino children, and also believe that by sleeping with an albino woman they will end with the HIV virus for some reason or another. Which is why you will most likely find albino women dropping out of school due to the immense discriminated, therefore in many cases they may end up selling fruits in the streets due to the lack of education they may have received. As you can imagine, albino children find it hard adjusting to school life, as they are frequently picked upon, cursed at and most times ends up at home with no education to look forward to. Albinism in Africa is regarded as a curse from God (BBC News), a type of stigmatisation that sometimes leads to an unimaginative future as an individual. Physical stigma Obese individuals face different forms of discrimination and prejudice, one of the mostly commonly known stigmatisation. Men as well as Women are faced with such condition due to the way they look as suppose to an average size body, whereby usually in some cases a diet is regarded as a cure to overcome such physical deformity. People suffering from such stigmatisation would tend experience refusal of being hired on a job, and in extreme cases being told to pay for two (rather than one) seats on an airline in order to travel. Attitudes of obese people have become more stigmatised, so much so that people feel it is one that can be excused, of telling someone they are worthless because of their weight. Stigmatizing on weight has become so common that someone has even commented on the heavier a person is on an airline means that that they require more fuel to take the required weight. Unfortunately most people never seem to realize that a weight of a heavy person is linked to uncontrolled heath problems, but usually have a strong belief that it is due to the persons fault; and the person lacks exercise and eats far too much than required. An obsess individual experiencing stigma would no doubt go through life being referred to as either ugly, unattractive or awkward and that it is the personal responsibility of the individual of not being in such a way . Unknown to most, such stigma leads to the obsess individual of gaining even more weight due to the intense stress such person way go through, and by this I mean; they way find that the lack of courage may enhance such weight to be added on. You would usually find that the higher a persons body mass is then the less respect they may gain from society, some would even go as far as telling you that sitting next to an obsess person is a shame and a sickening though because they are perceived as unclean and smelly people, who are unable to wash and look after themselves. No matter what anyone may think, fat stigma affects everyones health, fat, thin or in between. Recently a story was told of how an overweight teenage girl whose school was going through a wellness campaign. Hallways were plastered with posters saying Prevent teenage obesity. After the posters went up, the girl said, schoolmates began taunting her in the halls, pointing at the obese girl on the posters and saying, Look at the fat girl. The moral to this story is that heavier girls at the school were now made to feel conscious about what they consumed, yet the thinner girls were able to eat there choice of lunch without the aid of some snide nasty and disrespectful comment, even if the lunch were similar to the children deemed to be the heaviest. Stigmatization gave the thinner children permission to think theres something wrong with the larger children, which doesnt help them look at their own health habits either. In Goffmans theory of stigma he distinguishes three categories; the own, the wise and the normal (Guffman 1963). He describes the own as a group that represent stigmatized society. the wise in Guffman term are people who assign stigma and feels that life is better to them with few complains. Whereas the normal are people with empathy towards others and therefore help them fit into society.