Digital Marketing Essay Example | Topics and Well Written Essays - 2000 words - 2

Digital Marketing - Essay Example Digital marketing strategy for GAME which is a UK based gaming retail organization which commenced its operations under the ownership of The Game Group Plc. in 1991. By briefly evaluating the current digital marketing activities of the firm, the content of this report is guided through the identification of limitations in the organization’s current digital marketing policies so as to generate an examination on how the firm can improve its strategy for fulfilling organizational objectives. Furthermore, the report also draws the establishment of an effective and successful digital marketing strategy by focusing on setting SMART objectives. According to Richman (2011), the establishment of precise and well-defined organizational objectives is important for acknowledging and taking into account what the firm hopes to achieve by the implementation of a specific strategy. Thus, the setting of objectives must fulfill the criterion that has been set by SMART objectives such that the aims should be â€Å"†¦Specific, Measurable, Agreed Upon, Realistic and Time/Cost limited† (Richman 2011, p. 65). With regard to the prior assessment which was conducted in relation with GAME’S current digital marketing strategy, the conclusions of the report were able to establish that the organization’s website is marked and characterized by certain limitations and weaknesses that must be addressed effectively and immediately as a part of the enhancement and improvement measures in GAME’s present digital marketing policy. Most importantly, the conclusions of the report were able to outline that while the organization’s website provides potential visitors with an extensive amount of information on the homepage, there are several weaknesses in website functionality and features which may be preventing visitors from fully accessing online material and benefitting from the availability of the medium. From a concise perspective, it can be identified that problems in GAME’S

Law of International Trade Essay Example | Topics and Well Written Essays - 2500 words

Law of International Trade - Essay Example Denny knows nothing of the prior sale to Benny. The three contracts existing in this case are, first one is between Sammy with the carrier that who carry the 1000 tons of sugar, second is among Sammy and Benny and third contract is between Sammy and Denny. The contract becomes valid only if it fulfills the entire legal requirement. It will come under the Sales of Goods Act 1979. â€Å"A bill of lading is a type of document that is used to acknowledge the receipt of a shipment of goods. A transportation company or carrier issues this document to a shipper.† (What is a bill of landing? 2010). Bill of trading offers safety to each and every party in the global trade. In these particular case three Bills of lading is offered to Sammy. And also Denny is enabled to ask for all these three Bill of lading from Sammy at the time of receiving 1000 tons of sugar. If Sammy is not giving all these three Bills of lading to the Denny he can neither refuse to carry on with the contract or he can claim financial compensation for the fraudulent contract. Denny has to admit the two of the three Bills from the Sammy or else, Denny has the right to refuse the bills for the reason that Sammy takes action in bad faith. He should bind with various responsibilities that he must obey. Primarily, he should provide a shipped moveable fresh Bill of Lading to the purchaser. Secondly, Sammy has to offer an agreement of Marine Insurance for the commodities which is constantly concerned by insurer. Thirdly, Sammy must offer a profitable invoice to the purchaser. Denny had to admit the Bills and recompense for the 1000 tone of sugar if Sammy accomplish his responsibilities by tendering fresh Bill of Lading, assurance plan, and profitable invoice. In this case, there is agreement among Sammy and shipping so that the carrier must be followed by certain responsibilities under the Hague

Environmental Science Essay Example for Free

Environmental Science Essay Gagandeep Rai Period 3/4 Criteria air pollutants assignment​ Multiple Choice 1. A pungent reddish ­brown gas often associated with photochemical smog. (C) NO2 2. A corrosive gas from burning coal often associated with industrial smog. (d) SO2 3. A dangerous indoor air pollutant. (A) CO 4. Emitted from diesel and burning fuel. (E) PM10 5. All of the following are examples of primary air pollutants except. (c) tropospheric ozone 6. The greatest emission of sulfur dioxide comes from (C) Industrial processes 7. The least amount of nitrogen oxide emissions comes from (A) on ­ road vehicles 8. The accumulation of tropospheric ozone at night depends mainly upon the atmospheric concentrations of (B) volatile organics 1. What are they? The six criteria air pollutants are sulfur dioxide, nitrogen oxides, carbon oxides,lead,particulate matter and tropospheric ozone. These six pollutants significantly threaten human health, ecosystems and/or structures. 2. How is each produced? Sulfur dioxide is mostly produced from the burning of fossil fuels like coal and oil. It can also be released during volcanic eruptions. Nitrogen oxides are produced from vehicles as well as stationary fossil fuel combustion. Some is also released through lightning and forest fires.Carbon monoxide is formed by incomplete combustion of most matter. Vehicle exhaust and many other combustion process produce Carbon monoxide. It is also a indoor pollutant when exhaust systems on natural gas heaters misfunction. Carbon dioxide is produced from complete combustion of most matter such as biomass and fossil fuels . Particulate matter is released when fossil fuels and bio fuel is burned. Also it is released with activities that involve movement of dust or sand. Lead is released from old paint, gasoline additive and combustion of fossil fuels.

The Changing Role Of The Teaching Assistant Education Essay

The Changing Role Of The Teaching Assistant Education Essay A brief history into the changing role of the teaching assistant. Due to the governments 2003 initiative to change the staffing structure within schools, the role of the Teaching Assistant has changed significantly in recent years (Pugh, J. 2007) and has, in turn, led to numerous publications and studies concerning the effectiveness of these changes on childrens learning. Historically, teaching assistants, or auxiliaries as they were sometimes formerly known, were non teaching adults who helped qualified teachers by carrying out day to day preparatory and administrative tasks and providing pastoral care to children. (Clayton. 1993) However, in 1998, the Local Government Chronicle published a summary of a Green Paper, (1998), in which they outlined proposals for employing a greater number of support staff 20,000 by the year 2002 in order to provide more support for teachers. The summary also announced the governments suggestions for a more effective use of, and better training for, teaching assistants and other school support staff which, along with a subsequent OfSTED review (2002a, p6) declared the need for training that would, match any proposed structure of qualifications and to facilitate career progression. Working as a teaching assistant thus became a career and so began the real debate about the role of the teaching assistant. During a UNISON conference on Building a World Class Education Service Estelle Morris stated that: à ¢Ã¢â€š ¬Ã‚ ¦teaching assistants have a vital role to play in our classrooms (Morris, 2002, cited in Unison, p.2) But what does that role entail? As with many job titles within the working environment, the title teaching assistant is often interpreted in a variety of ways but one common theme I have encountered, when questioning educational staff, is that all teaching assistants are facilitators of learning and therefore are essential elements in the promotion of learning for children. How the facilitation is carried out, however, is less clear and open to individual interpretation by both employers and employees. The ability of an individual to enhance a pupils learning experience depends on many factors and will often be decided by the environment in which they are employed. Through personal experiences I am convinced that a school which values the contributions of its support staff will provide professional development opportunities and will, therefore, create a valuable resource that will support children, teachers and the school itself. Supporting teaching and learning A teaching assistants role is to support the learning of all children. In order to do this they, like any educator, need to have a good understanding of how children learn. In the book, Teaching and Learning in the Early Years, Whitebread (2008, chapter 1) discusses Piagets ideas that children need to feel and hold control over their learning. Whitebread continues by exploring Vygotsys claims that it is the role of the adult to provide opportunities for social interaction and to support the child in moving out of their comfort zone or level of actual development and towards their potential via their zone of proximal development. To do this, a teaching assistant must understand how to promote curiosity amongst children while providing opportunities for discussion and exploration. With current class sizes in the region of up to 30 pupils, a class teacher will often be unable to engage in this vital aspect of developing childrens learning and so it is essential that supporting adults ar e equipped with the skills to scaffold learning and to provide opportunities for them to develop the language needed to be able to discuss and explain their ideas. (Bruner 1983, cited in Peabody Journal of Education, pp 64-66) Just recently I was fortunate to be part of an initiative to promote reading amongst a group of reluctant male readers who had, for unknown reasons, formulated an opinion that reading was a chore to be undertaken with animosity and only when instructed to do so. My role was that of the enabling adult as described by Chambers (1991). By providing them with an opportunity to share and discuss each others reading experiences I was able to, over the course of only a week, unleash in them a willingness and enjoyment of reading. The outcome of this quickly became apparent in their understanding of written text. The children also began writing with enthusiasm, using their own knowledge and experiences; as a result, they are in control of their own learning. The children feel empowered by the fact that they are directly responsible for the progress that they are making and continue to enjoy our weekly discussions about their reading and progress. The children mentioned do not have special educational needs, as is often the case for pupils being supported by a teaching assistant. Children with SEN require a higher level of support and this has, historically, been provided by teaching assistants. (Alborz et al, 2009a) This has previously been an area for debate with The Daily Telegraph (2009) publishing an article claiming that research shows that, Pupils make less progress in classrooms where schools employ more teaching assistants. This article states that teaching assistants often support lower attaining pupils, resulting in them being less supported by a qualified teacher and to them making limited progress. The article does not, however, take into account the training of the teaching assistants. While reviewing the impact of workforce remodeling, a report by OfSTED (2004) stated that when a teaching assistant is appointed to work with carefully chosen pupils and is provided with the training to do so effectively, the pupil s make significant progress. This is, of course, as well as the obvious benefits of providing the teacher with more time to focus on other pupils. Having worked alongside several teaching assistants employed to support children with SEN I have witnessed the immeasurable benefit to the pupil and the class as a whole. The teaching assistants enabled the pupils to be included in a mainstream classroom and access the curriculum, while allowing the class teacher to support the majority of the pupils. Their support involved the re-enforcing of the whole class teaching, giving the pupil the confidence to participate in class discussions, simplification of vocabulary, offering praise and encouragement and feedback on the completed task. Following the lesson, the teaching assistant also provided the teacher with assessment and monitoring feedback to enable assessment of and for learning. This assessment has become a vital aspect of the role of the teaching assistant and supports the teacher and pupil by enabling differentiation and personalised learning to become every day practice. (OfSTED, 2002b) Guidance published by the NFER (2002, cited in DfES, 2005, p.22) found that when teachers and teaching assistants work together the results are a more effective level of teaching and learning. An example of this is a scenario I have experienced recently where a teaching assistant supported the learning of the majority of the class while the class teacher focused on the children with SEN. As a result of the teacher and teaching assistant having spent time working together to plan the lesson, the teaching assistant was able to support the learning objectives and assist pupils in their achievement of them. Teaching assistants can also, when included in the planning of a lesson, actively participate in the delivery of the lesson providing an alternative viewpoint or by playing a character in role. One such example was provided by my colleague who, upon realising that many of the pupils within the class had misunderstood a key concept, pretended to be confused and raised a hand to ask for clarification. As a result, pupils developed a clearer understanding of the lesson and therefore, the teaching assistant had played an important role in developing their learning. By implementing a mixture of all of these approaches and with effective training and guidance, teaching assistants can provide invaluable support for all children within any lesson. Teaching assistants also support behaviour management within classes and can provide an alternative level of perception within the classroom. In daily Literacy lessons, I have observed a teaching assistant supporting a pupil with ADHD and have no doubt that without her presence, the class teacher would have to spend a large proportion of the lesson settling the child and addressing low level distractions. Personal experience has shown me that children with emotional and / or behavioural difficulties are often more responsive towards a teaching assistant with whom they can forge a positive adult / child relationship. This can contribute towards the social and emotional wellbeing of the child as outlined by Alborz et al. (2009b). Supporting the teacher and the school Besides the opportunity to support childrens learning during lesson time, teaching assistants continue to carry out a multitude of administrative tasks in order to support the class teacher and the school as a whole. The National Agreement, (ATL et al. 2003, p.2), implemented as part of the governments workforce remodelling initiative, states that teachers should not spend their time carrying out administrative responsibilities that do not make full use of their skills and expertise but that these tasks should be carried out by support staff. The agreement outlines twenty-one tasks that teaching staff should not be required to carry out including the preparation of classroom resources, photocopying, the collection of monies for educational visit and the preparation and setting up of displays. These tasks must also, therefore, be considered the responsibility of the teaching assistant. Each and every one of the administrative tasks has an impact on the educational environment and ther efore contributes towards supporting the development of childrens learning. In practice, however, the need for teaching assistants to be more involved in the delivery of lessons surely means that they too will have less time for carrying out administrative duties which in turn might relay these duties back into the hands of the teachers. In my experience, teaching assistants often offer unconditional support for the school in which they are employed. Many carry out duties beyond their working hours attending extracurricular events and regularly being at the forefront of fund raising activities. They frequently are able to provide a connection between local communities and their schools as they often live in close proximity to their workplace. This is a non essential yet valuable part of their role as it enables teaching staff to be aware of local issues and provides a link between parents and schools. (Lipsett, 2008) In summary, the role of the teaching assistant is a developing one, consisting of providing emotional support for pupils in their care and using knowledge and skills to assist in the development of childrens learning while maintaining an excellent level of support for both the teacher and the school community.

Hallucinogens :: social issues

Hallucinogens Hallucinogens mess with your brain they alter how the brain perceives time, reality, and your environment. They also affect your senses like hearing and seeing. This can make you think that you are seeing stuff and feeling things that don’t even exist. Using Hallucinogens makes your heart rate and blood pressure increase. Hallucinogens may put you into a coma. They can also cause heart and lung failure. Hallucinogens can change the way that you feel emotionally. They may also make you feel suspicious, confused, and disorientated. Hallucinogens affect self-control there impact vary from time to time so there’s no way to know how much self control you’ll be able to keep. They can cause you to be violent and/or aggressive, make meaningless movements, lose control of your muscles, and mix up your speech. It’s really easy to develop a tolerance to Hallucinogens so eventually it will take more of the drug to get the same effect that you used to get from a little of the drug. This is dangerous because taking large amounts of the same drug can lead to overdose with severe effects. Mescaline Mescaline is the psychoactive ingredient of the peyote cactus. Ecstasy is the common name used. Some nicknames are E, X, and XTC. Ecstasy is actually a mixture of mescaline and methamphetamine. Ecstasy may give a short-term feeling of euphoria but can result in confusion, depression, paranoia, psychosis, increase in heart rate and blood pressure, and cause long-term damage to brain cells. Some effects are also influenced by thoughts, environment, and people who are with you when you take the drug. Vivid changes in color and form occur. Sometimes the user becomes disoriented loses sense of time, place, and identity or has sensations of knowing and feeling what everything in life (and life itself) is all about. Emotions from the past, present, and future flood the user’s mind. Depression, weakness and lack of muscular coordination, anxiety or paranoia, trembling, nausea, dizziness, facial flushing, and dilated pupils are other symptoms that someone is using this drug. Some health problems are long-term damage to brain cells, and increase in heart-rate and blood pressure. Tolerance develops quickly causing you to need more and more X to get the same effect that one pill used to give you. This makes the risk of overdosing very high. Mescaline has no positive uses, People take this drug to have a good time and be cool.

Harriet Tubman Essay -- American History Racism Essays

Harriet Tubman In the 1840 ¹s and 1850 ¹s American abolitionist ¹s were a small minority in every part of the country. Harriet Tubman was one of the women who joined the attack on slavery. She stood out from most of the other abolitionists. The evidence that I will present to you shows how she wasn ¹t satisfied merely to be free or even to give speeches against slavery. Harriet Tubman was important to the abolition movement because she put her ideas to action. Harriet was born a slave in Bucktown, Maryland 1. From the time she was born she was taught to be wary of the white men. Two of her sisters had been sold to a slave trader and she vowed that she would never let that happen to her.2 From my reading, Harriet Tubman seemed different from most of the other slaves around her. She had a rebellious nature, always getting into trouble. Her parents introduced her to religion, thinking maybe it would crush her rebellious nature. One way to deal with a difficult child was religion. Ben and Rit [Harriet ¹s parents] were regular churchgoers and Harriet learned Bible verses. Her favorite was  ³Lo ¹, I am with you always, even unto the end of the world. ² She also liked the Bible verses about deliverance. If she heard of a fugitive slave on his way north, she thought of the verse  ³Hide the outcast; betray him not that wandereth. (Bentley p.16) 3 So, even as a young girl, Harriet was already thinking about deliverance and fugitive slaves going north. She had heard of revolts and rebellions against slavery, and knowing how Harriet was, I ¹m sure she cheered them on. Harriet went to great lengths to protect her fellow slaves. Like every other slave, obviously, she too hated slavery. But I think there was more to slavery than just hate, for Harriet. In one case, she put her life on the line to protect a slave named Jim from getting beaten. She refused to move when a white supervisor asked her to help him tie up Jim for a whipping. When Jim made a run for it, Harriet blocked the supervisor from chasing after Jim. So, he grabbed a 2lb. weight and threw it towards Jim. The weight hit Harriet in the forehead instead, and Jim got away.4 Luckily, Harriet survived her near-death experience.  ³The mark on Harriet ¹s forehead remained a visible scar of the brutality of slavery. The wound went deep into her heart. ² (Bentley p.24) In 1849, Harriet ¹s master, Edward Brode... ...f the inspiration and hope she gave to her people. Harriet was even nicknamed  ³Moses ² by the people she saved. She did what others were too scared to do. It wasn ¹t guaranteed that Harriet would be successful on every single mission. In my eyes she had a lot to lose if she was caught, but I think to her she felt like at least she had saved some slaves. What sacrifice! Harriet Tubman was more than an ex-slave turned abolitionist. She was also a nurse and a spy for the Union Army. Always one to turn dreams into action, she joined the war effort in 1861. Harriet was probably the first women, black or white, to go to the battle front. 9 The army used her as a spy, liaison, and a nurse. So even when she wasn ¹t taking groups of slaves up north, she was still helping others. What an incredible woman! Harriet ¹s diligence to do right, and her determination to keep with it until her purpose was fulfilled, still inspires me today. I do admire Martin Luther King, Jr. and many other abolitionists, but not as much as Harriet Tubman. I don ¹t know of any other woman that accomplished as much as she did, in one lifetime. Harriet Tubman truly is the ultimate hero of the abolition movement. Harriet Tubman Essay -- American History Racism Essays Harriet Tubman In the 1840 ¹s and 1850 ¹s American abolitionist ¹s were a small minority in every part of the country. Harriet Tubman was one of the women who joined the attack on slavery. She stood out from most of the other abolitionists. The evidence that I will present to you shows how she wasn ¹t satisfied merely to be free or even to give speeches against slavery. Harriet Tubman was important to the abolition movement because she put her ideas to action. Harriet was born a slave in Bucktown, Maryland 1. From the time she was born she was taught to be wary of the white men. Two of her sisters had been sold to a slave trader and she vowed that she would never let that happen to her.2 From my reading, Harriet Tubman seemed different from most of the other slaves around her. She had a rebellious nature, always getting into trouble. Her parents introduced her to religion, thinking maybe it would crush her rebellious nature. One way to deal with a difficult child was religion. Ben and Rit [Harriet ¹s parents] were regular churchgoers and Harriet learned Bible verses. Her favorite was  ³Lo ¹, I am with you always, even unto the end of the world. ² She also liked the Bible verses about deliverance. If she heard of a fugitive slave on his way north, she thought of the verse  ³Hide the outcast; betray him not that wandereth. (Bentley p.16) 3 So, even as a young girl, Harriet was already thinking about deliverance and fugitive slaves going north. She had heard of revolts and rebellions against slavery, and knowing how Harriet was, I ¹m sure she cheered them on. Harriet went to great lengths to protect her fellow slaves. Like every other slave, obviously, she too hated slavery. But I think there was more to slavery than just hate, for Harriet. In one case, she put her life on the line to protect a slave named Jim from getting beaten. She refused to move when a white supervisor asked her to help him tie up Jim for a whipping. When Jim made a run for it, Harriet blocked the supervisor from chasing after Jim. So, he grabbed a 2lb. weight and threw it towards Jim. The weight hit Harriet in the forehead instead, and Jim got away.4 Luckily, Harriet survived her near-death experience.  ³The mark on Harriet ¹s forehead remained a visible scar of the brutality of slavery. The wound went deep into her heart. ² (Bentley p.24) In 1849, Harriet ¹s master, Edward Brode... ...f the inspiration and hope she gave to her people. Harriet was even nicknamed  ³Moses ² by the people she saved. She did what others were too scared to do. It wasn ¹t guaranteed that Harriet would be successful on every single mission. In my eyes she had a lot to lose if she was caught, but I think to her she felt like at least she had saved some slaves. What sacrifice! Harriet Tubman was more than an ex-slave turned abolitionist. She was also a nurse and a spy for the Union Army. Always one to turn dreams into action, she joined the war effort in 1861. Harriet was probably the first women, black or white, to go to the battle front. 9 The army used her as a spy, liaison, and a nurse. So even when she wasn ¹t taking groups of slaves up north, she was still helping others. What an incredible woman! Harriet ¹s diligence to do right, and her determination to keep with it until her purpose was fulfilled, still inspires me today. I do admire Martin Luther King, Jr. and many other abolitionists, but not as much as Harriet Tubman. I don ¹t know of any other woman that accomplished as much as she did, in one lifetime. Harriet Tubman truly is the ultimate hero of the abolition movement.

Cloud computing and web 2.0 Essay

Cloud computing refers to technological computing that depend on sharing of computing resources as opposed to having organizational devices or local servers to take care of the applications in the organization. The word cloud is metaphoric to the internet. In a nutshell, the phrase cloud computing refers to computing based on the internet where dissimilar servers applications and storage are delivered to the computers and devices of the organization. How Organizations use Cloud Computing Today, businesses use cloud computing to access business information anywhere by use of compatible devices. Unlike storing information in the computer or having office servers, cloud computing enables data storage on the internet. Khan& Zaheer, (2012) asserts that the application works by availing the information from a central web based hub that enable anyone in possession of accurate credentials to access the information anywhere with internet connection. This allows mobile working which further reduces the cost of office space renting expenditures. Perhaps, most importantly, the technology is widely used in data back-up. This prevents loss of vital information in-case of system failure or any disaster. The cloud allows automatic update of the data while at work as well as creating copies of data off-site safe from any disaster. Cloud computing also allows data synchronization for all the devices connected to the cloud permitting constant update with real-time information. The orga nizations use the cloud to access all types of files, use the office information and further collaborate with staff members while working on a similar project in different locations which enable sharing of information.Businesses use cloud technology to plan for future growth of the business and Business owners always aim at reducing the cost of production and overall business costs without sacrificing their ability to compete and run business. For this reason, most businesses use the computing process to store functional programs which might include customer service tools, accounting services and remote desktop hosting. A recent study noticed that businesses that focus on cloud technology have higher competitive edge than their competitors who do not use the technology. They mentioned areas such as efficiency in customer service, digital information storage, marketing, quick information up-dates and proper employee management. Technology Required in Operating Cloud Computing The organization must poses business and financial, technological skill to effectively operate cloud computing. Innovations in return on investment making judgment on business metrics based on performance versus costs of subscribing the cloud. Secondly, the staff must have technical skill to build on the clouds. Knowledge based on internet applications such as java and NET, languages and open source tools are required. Architectural development and management skills also come forefront in the management of the cloud computing. This is essential for laying elaborate road map of IT services and speaking the language of the business. The organization must also marshal key stakeholders to agree on the timelines, goals and meet the project objectives. Furthermore, the company must invest in technological security measures to provide protection for confidential information. Advantages and Disadvantages of Cloud Computing Cloud technology offers wide advantages to the users. The technology is cost effective and easy to update and maintain. Traditional desktops are financially ineffective and increase business costs. The company can, therefore, maximize on returns by lowering the costs. Secondly, it offers unlimited storage for data hence no worry of storage space. The technology has recovery and backup for stored data that eliminates loss of data in case of any damages. Lastly, cloud computing offers easy access to information by the users anywhere they are, and the cloud integrates software automatically. However, the drawbacks of using cloud computing technology are double. Firstly, implementation of cloud computing in the organization requires personnel training. Additionally, it demands the establishment of elaborate and effective troubleshooting system during and after the launching of the cloud. Organizations are further charged with challenges of addressing hesitant employees who are unfamiliar with the cloud computing technology. Secondly, security risks are major concerns of cloud technology (Khan& Zaheer, 2012). The owners of the businesses and decision makers majorly worry vulnerability of sensitive data in the cloud to the unauthorized users. Although the users are provided with passwords and usernames, the verification of these details remains a top challenge. These threaten the safety of information in the cloud as the internet hackers can access confidential information. Web 2.0 Web 2.0 refers to the term used to describe the second generation of the World Wide Web aimed at the ability of the users to share information and collaborate online. It mentions the transition derived from static HTLM web pages to advanced and dynamic web based on serving applications of the web users in an organized manner. How Organizations use Web 2.0 Today, according to Richardson, Helen, & Hope, Beverley. (2003) businesses embrace web 2.0 technologies to build relationships with customers and to improve the employee welfare while reducing costs. Web 2.0 services such as YouTube slide share and twitter can add value to businesses. The technology is used to empower the organization’s employees through sharing of productive business innovative information which in turn leads to high sales, assists in strengthening the company brand, corporate identity and image. Furthermore, the organizations use the web 2.0 technologies to aid recruitment of employees and simultaneously improving their working environments and relationships. Research one by Organization for Economic Co-operation and Development, (2013) shows that businesses create pages in facebook and invite the users and customers to become fans of the page. In the page, all the fans will receive notifications on news feeds. With time, the page develops into many fans of the business that creates room for spreading awareness of the corporate identity and the brand of the business. Therefore, social pages such as facebook offer excellent advertising services at a lower cost as opposed to media advertisement which is very expensive. The social sites offers good program for the target audience and location. Additionally, the social sites offer grounds for receiving feedback from the customers as a process of the tracking system of the business. Using the fans’ feedback, businesses can adjust to the needs of the customers in product services and eventually grow. Also, YouTube offers online videos allowing the site users to watch countless times. People register in YouTube for free and once they have registered, they can download the videos and share via email, or post on blogs. Advertisements can be done through YouTube and people will have a chance to rate the products by commenting on the videos. Advantages and Disadvantages of Web 2.0 Web 2.0 is user-centered that allows collaboration, interaction and sharing of information. Web 2.0 users enjoy the freedom of sharing thoughts, likes, philosophy’s views and dislikes. The technology assists in media marketing at a lower cost and use of optimum search engines for business development. Social networking increases the circles of friends who have the chance to post their comments and views regarding the business. Furthermore, it promotes online business for products and services and constant posting and update of information. Contrastingly, the technology has some drawbacks which include loading of information by many users who post their views. This creates confusion to the users and sometimes the content of information posted is unreliable. Additionally, the freedom of posting can create a chance for competitors to post negative comments about the business creating unfavorable business environment. Lastly, online hackers and forgeries can create crime by accessing confidential information (Richardson, Helen, & Hope, Beverley, 2003). Technology required in Operating Web 2.0 Web 2.0 covers wide range of technologies. Widely used are blogs, podcasts, prediction markets, wikis, and information tagging and social networks. New technologies should be adopted to run these applications as the world continues to evolve. The companies must understand the potential of the staff in the management of the project using technological means. Finally, the business must innovate in technological measures that can allow the company to offer optimum security measures. The use of web 2.0 often attracts criminals who can derail the business. Therefore, technology in security comes on forefront in the management of the web 2.0 technology. References Khan, Zaheer, Ludlow, David, McClatchey, Richard, & Anjum, Ashiq. (2012). An architecture for integrated intelligence in urban management using cloud computing. (BioMed Central Ltd.) BioMed Central Ltd.KI Voigt, & M Ernst. (2011). Use of Web 2.0 applications in product development: an empirical study of the potential for knowledge creation and exchange in research and development. (International Journal of Engineering, Science and Technology; Vol 2, No 9 (2010).) MultiCraft Limited. Organisation for Economic Co-operation and Development. (January 01, 2013). Ensuring the Global Participation in the Internet Economy for Development.Richardson, Helen, & Hope, Beverley. (2003). The Role of Information Systems and Technology in Case Management: a case study in health and welfare insurance. (Australasian Journal of Information Systems; Vol 10, No 2 (2003).) Australasian Association for Information Systems. Source document