Defining Marketing Essay Example for Free

Defining Marketing Essay To answer the premise of the paper, ‘Defining Marketing’ a definition of marketing is a proper beginning for consideration. My personal definition of marketing is the concept or premise of a function in which products, goods or services are transferred to a consumer or client by a producer or seller. Other definitions exist to describe marketing aside from the prior definition. Marketing has been described as, â€Å"A management process identifying, anticipating and supplying client or consumer requirements with efficiency and profitability. (Tutor2U, 2010) In that same article marketing is described as â€Å"human activities that are directed at facilitating and consummating exchanges. † (Tutor2U, 2010) This last expression or definition rings true, in that as a consumer I want appeal, product or name recognition, quality, and value for my money. The sellers or producers are engaged in making a profit and ensuring a positive client experience and consumers or clients who want products that are within their budget, durable and meets the expectations of the transaction; thus a deal can be made between the two entities. In the course text, Basic Marketing, by Perrault, Cannon and McCarthy, the term marketing is further defined as â€Å"performing activities seeking to accomplish an organizations’ objectives through the anticipation of customer needs and directing the flow of need satisfying goods and services from producer to client or customer. †(Basic Marketing, page 6, 2009) Marketing is important for organizational success along with companies having flexibility, exuding a transparent organizational culture and challenging employees to excel and remaining accountable for their actions. Many companies and organizations struggle to find the right balance in management to ensure the company growth and achieve profitability. Marketing can plan an important role in companies excelling with their corporate goals. The use of marketing is how companies conceive and promote corporate brand management and strategic positioning; but it also works toward a corporate strategy and allows for companies to be innovative and thrive in their industries. A company with a marketing business plan considers the key stakeholders, communication channels, the business environment and, core corporate competencies. Using the company brand is a leverage to be used to its full potential. Marketing can assist in developing new consumer channels, products or services that can grow the company or organization and make a sustainable difference in industry trends. The marketing business strategy should include ideas on obtaining new clients, retaining current clients or customers, brand management and tactical to promote sales of the company’s products and services. As a business tool or foundation, marketing uses strategic tactics designed to identify the appropriate market and time for implementation and will impact the organization success of a company. Verizon Communications is a favorite in the telecommunication industry and one of the most powerful national companies in the specialty. Verizon uses new technology recently developed and follows through by introducing the advances to a competing industry. Through research and marketing, Verizon has found what telecommunication technology works and has become very proud of starting a major transformation in the wireless world. As an innovator, Verizon is a industry leader in providing information technology and advanced communications to customers. Through a partnership with major computer companies, Hewlett Packard and Dell Computers, Verizon can produce technological products that are of high quality. The use of these practices helps the Verizon organizational structure through strategic business goals including employee development, diversity awareness, and recruitment. (Verizon, 2010) Another company that has demonstrated consistently to employees and stakeholders, honest and fair business practices resulting in significant organizational success is Dole Food Company. The Dole name is one often associated with high quality and nutrition for fresh cut flowers, vegetables and, fruit. Dole also markets a line of packaged and frozen foods and serves as a leader in the industry for nutrition education and research. (Murdock, 2008) Dole Foods underwent a two-year research and redevelopment program for the Dole Fresh Vegetable product line. (Dole, 2008) Dole’s willingness to share knowledge publicly, invest in new technology, fight food born disease, are all public benefits derived from their ethical leadership. Dole’s financial stewardship and social responsibility underscores the fact that the company is both ethical and profitable. In business, there is more to being successful and achieving organizational success than having products or services at reasonable prices. Many companies underuse marketing as one of their business functions. Alternatively there are many companies that have been successful because of the effective use of strategic marketing such as Microsoft, Sony, American Express, Disney and Wal-Mart, just to name a few.

The most unkind cut :: essays research papers

What if I were to tell you that a new trend is being practiced in the United States by the parents of newborn baby boys, wherein they are giving the children nose jobs so that they can look more like their father, or that the parents are cutting off the earlobes of the babes so that they can be cleaner? What if you had just given birth to a beautiful, cooing baby girl and the nurse walked in and cheerfully asked if youà ¢Ã¢â€š ¬Ã¢â€ž ¢d like to mutilate her genitalia before her noon feeding. In either one of those situations, no doubt youà ¢Ã¢â€š ¬Ã¢â€ž ¢d be disbelieving and outraged at such a suggestion! But everyday thousands of babies across the United States suffer a similar fate when their parents decide that a baby boy should not have a foreskin and so they practice routine circumcision. Circumcision, put simply, is cosmetic surgery, in that it involves changing the appearance of your childà ¢Ã¢â€š ¬Ã¢â€ž ¢s body for aesthetic reasons.   Ã‚  Ã‚  Ã‚  Ã‚  The United States is the only country in the world that routinely practices the circumcision of their newborns. Across the globe elsewhere, circumcision is rarely practiced unless there is a medical or religious reason to do so. Here in the U.S., the vast majority of parents opt to have the procedure done, although the number of parents refusing the pointless procedure is on a rapid rise. Most parents typically donà ¢Ã¢â€š ¬Ã¢â€ž ¢t think about circumcision as an issue while they shop for cribs and have baby showers and select namesà ¢Ã¢â€š ¬Ã‚ ¦ità ¢Ã¢â€š ¬Ã¢â€ž ¢s just something you à ¢Ã¢â€š ¬Ã…“doà ¢Ã¢â€š ¬? if you have a son, so when asked in the hospital after the delivery if they want their child circumcised, they blindly accept the procedure without questioning ità ¢Ã¢â€š ¬Ã¢â€ž ¢s purpose. However, in the future when asked why they decided to go through with it, the most common reasons given to justify the procedure might surprise you.   Ã‚  Ã‚     Ã‚  When asking my friends why they decided to circumcise their sons, the most common reasoning is that so the child can à ¢Ã¢â€š ¬Ã…“look like daddy.à ¢Ã¢â€š ¬? They donà ¢Ã¢â€š ¬Ã¢â€ž ¢t want the child to feel or look different than his father, brother or peers and be teased. Is this really a problem? Do men really sit around comparing how they look and then teasing the ones who look different? No, of course not. And what sort of justification is this anyway, to look like their daddy. Nobody will ever walk up and say, à ¢Ã¢â€š ¬Ã…“Oh how cuteà ¢Ã¢â€š ¬Ã‚ ¦.

What Is Nsa Device

NETWORK ATTACHMENT STORAGE Renika L. Whaley NT1110 Mr Dameon Hagler What is a NAS device? A NAS is hard disk storage that is set up with its own network address rather than being attached to the department computer that is serving applications to a network’s workstation. What is the speed of the network adapter available on a NAS DEVICE? The speed is typically one gigabit Ethernet connection but this can be changed to multiple gigabit, 10 gigabit, fiber optic by adding a PCI-e network card(s). Older parts can be used which may be limited to 10/100 megabit.If you need an exact answer for speed, simply look at the wiki on gigabit. What is the Capacity Range? The capacity range again varies; with port replication and add-on hard drive controller cards there is hardly a limit on size. A board with 6 SATA ports can be replicated (1 to 5 port) allowing for 30 drives to be attached. Is there any fault tolerance (such RAID) built into a NAS device? As fault tolerance, raid 50 is fairl y stable if set up correctly, raid 10 has been touted as one of the best setups since more drives can fail at one time without data loss.All of those features can be used on typical NAS devices. Are management features available? Yes Speculate on why a user would want to use a NAS. For example, what would be the advantage of all family photos and videos being stored on a NAS in a family where the parents and children all had their own computers? NAS is network allocated storage apart from any other systems attached to the network. There are a lot of considerations: 1. Power usage. All users may shutdown their computers. Some people build NAS from atom boards and other things for their low power characteristics. ) 2. Always on availability. As long as the network is up and the NAS is functioning, it is always available regardless of what computers are on/off the network. 3. Centralized Storage for backup. If a computer needs to be rebuilt or wiped, you can push files and backups and restore from the same location. 4. Cost effective. Installing a RAID 1 in each computer (Mirror drive) would cost more and use more storage than perhaps a RAID 5 in the NAS with multiple PC's.This may apply more to offices than for example a small home with 2-3 PC's. 5. Redundancy. Most personal computers operate a single drive (cost consideration) or on performance considerations (RAID 0 etc. ) more so than reliability. NAS are typically setup for redundancy in case of drive failure (RAID 1,5,6 and the various permutations. ) 6. Lower priority data. This doesn't always apply, but lower priority data can be moved to another location (for example, VM Images). They take up storage space, but a user may not want this to take up higher priority space.

Phineas Gage and Emotional Intelligence

On aghast fateful day In September 1848, a Job he was a master at – safe explosions of rocks), a slight distraction caused him to sis a step In the process of blowing up rocks, a 13. 25 lb. Iron tampering rod, measuring 37 Inches entered sage's left cheek, peeling his skull and his brain before excellent at high speed through the top of his head. Miraculously, Epiphanies survived and lived through his accident with little or no Impact to his valuables. He responded to treatment, and In less than 2 months he was pronounced cured and well, he could talk. Elk and there was vision In his left eye behind which the rod pierced through. All was well after Epiphanies' recovery until he started showing signs of aggression, he sots his respect for social conventions, he basically lost his personality, and the once loved and respected foreman by family and friends was now a stranger. His new found temper and profanity cost him his job that he was once revered for and for the remaining 1 1 years of his life that he lived after the accident he was forced to become highway some will call a circus attraction to earn a living.The link between Epiphanies gage and emotional intelligence According GTAG Salesman's book 1995, emotional intelligence emotional intelligence is he capacity for recognizing our own feelings and those of others, for motivating ourselves, and for managing emotions well in us and in our relationships. Sage's story also helps us to understand the complexity of the human brain that there is a portion dedicated to reasoning emotionally, managing a sense of responsibility towards self and others.Sage's accident took out his entire frontal lobe; a doctor named Harrow tried to explain the link between the accident and the changes in sage's behavior, The effect of the injury appears to have been the destruction of he equilibrium between his intellectual faculties and the animal propensities. He was now capricious, fitful, irreverent, impatient of restraint, vacillating†¦ Halls physical recovery was complete, but those who knew him as a shrewd, smart, energetic, persistent business man, recognized the change In mental character.

Battleship Potemkin

Battleship Potemkin Introduction Sergei Eisenstein’s 1925 film Battleship Potemkin represents a classical example of formalist editing in cinematography. According to most well-known enthusiasts of this style of editing, such as Pudovkin and Eisenstein himself, the semantic significance of film’s mise en scene should not be dialectically explored but rather constructed.Advertising We will write a custom essay sample on Battleship Potemkin specifically for you for only $16.05 $11/page Learn More Both individuals tended to perceive the process of movie’s editing as being similar to the process of composing music – just as composer constructs a melody out of individually sounding and often dissonant musical notes, film’s director endows a particular scene with semiotic significance by the mean of providing scene’s takes with contextual wholesomeness. While outlining the essence of formalist editing, Gianetti (2001) states: â€Å"The envir onment of the scene is the source of the images. Long shots are rare. Instead, a barrage of close-ups (often of objects) provides the audience with the necessary associations to link together the meaning† (p. 157). Given the fact that Eisenstein never ceased being closely affiliated with promotion of Communist agenda, it comes as not a particular surprise that he had chosen in favor of formalist editing – by juxtaposing scenes’ seemingly unrelated shots, he was able to endow his films with clearly defined ideological sounding. In the same book from which we have already quoted, Gianetti provides us with the insight onto the actual technique of Eisenstein’s style of editing: â€Å"The conflict of two shots (thesis and antithesis) produces a wholly new idea (synthesis). Thus, in film terms, the conflict between shot A and shot B is not AB but a qualitatively new factor- C† (p. 158). In the next part of this paper, we will explore how Eisenstein went a bout applying the methods of formalist editing in Battleship Potemkin at length. Analytical part Even the very beginning of Battleship Potemkin is being perfectly illustrative of how the utilization of formalist editing in film can achieve a strong dramatic effect. At first, there is a take of battleship’s physician wearing a monocle, meant to emphasize his association with the class of bourgeoisie (00.05.43). After that, follows the shot of maggots crawling all over the piece of meat, which was supposed to serve ship’s sailors as food (00.05.45). After having exposed viewers to this take for a while, Eisenstein sharply replaces it with the shot of angry expression on sailors’ faces (00.05.60). It is needless to mention, of course, that from purely semantic perspective, the sequence of these shots does not make much of a sense.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn Mo re Nevertheless, after having watched this particular scene, viewers quite unintentionally get to absorb the idea that Eisenstein wanted them to absorb – namely, the fact that, while serving in Russian Imperial Fleet, sailors used to be subjected to a number of different abuses, which had prompted them to revolt. Just as it is being often the case with today’s TV commercials, the main idea that combined earlier mentioned shots into something that conveyed cognitively recognizable ideological message, only existed in director’s imagination. And, it is namely the fact that Eisenstein was a master of psychological manipulation, which had allowed him to impose his obscure and morally repugnant ideas upon viewers as representing some objective value. Another clue as to the actual essence of Eisenstein’s formalist editing can be found in the scene where revolutionary speakers address angry mob (00.41.32 – 00.42.19). Given the fact that Battleship Potemkin is a silent movie, exposing viewers to the sight of crazed revolutionaries encouraging marginalized crowds to kill nobles, while intensely gesturing, making angry faces and spewing saliva, during the course of the process, does not appear rationally motivated – after all, there is no sound in the movie. Nevertheless, by having this particular scene presented in his film, Eisenstein did not aim at subjecting viewers to Communist propaganda per se, but rather at making them cognitively comfortable with this propaganda as a concept, because on subconscious level, people tend to associate emotional intensity with intellectual honesty. In other words, just as it is being the case with the shots of maggots crawling over the piece of meat, the shots of hook-nosed political activists instigating ‘proletarians’ to overthrow Czar had served the cause of psychological manipulation, on director’s part – a clearly formalist editing technique. Neverthel ess, it is specifically the scene of czarist police shooting at civilians in Odessa, which provides us with the full understanding of how the utilization of formalist editing had helped Battleship Potemkin to attain a cult status. After police fires a salvo at demonstrators, we get to watch the following sequence of structurally unrelated takes: people running down the ‘Potemkin stairs’ (00.49.23), some kids laying on these stairs and crying, while being stepped upon (00.50.08), a bug-eyed woman experiencing an emotional distress (00.50.12), the older woman making jesters with her hands (00.51.18), one-legged man maneuvering through the running people on his crutches (00.51.48), police officers firing another salvo (00.51.51), woman with a baby in her hands catching the bullet (00.52.53), people running again in a chaotic manner (00.53.07), and finally the baby-carriage with a baby rolling down the stairs on its own (00.54.57), with this shot climaxing the whole scene.A dvertising We will write a custom essay sample on Battleship Potemkin specifically for you for only $16.05 $11/page Learn More Apparently, Einstein was well aware of the fact that, even though the scenes of police shooting at civilians do not occur very often in reality, his depiction of such a scene nevertheless would be perceived by viewers as perfectly plausible, due to its strongly defined emotional undertones. In their turn, these undertones had been brought about by director’s mastery in utilization of formalist editing. Conclusion Even though that in ‘artsy’ circles, the application of formalist editing in cinematography is being often considered as the only appropriate, due to such editing’s ‘sophistication’, the majority of movie goers do not subscribe to this point of view. And, this has nothing to do with their lessened intellectual abilities, as is being implied by enthusiasts of ‘auteur’ genr e in cinematography, but simply with the fact that this style of editing does not correspond to the linearly defined workings of Westerners’ psyche. In formalistically edited movie, there is very little of an actual movie, but mostly theory. The watching of Einstein’s Battleship Potemkin is like observing Malevich’s Black Square painting – without having been introduced to both individuals’ highly irrational and superficially sophisticate life-philosophies, it would prove quite impossible to define the actual significance of their cinematographic/artistic creations’ themes and motifs, if we assume that they do exist. As Gianetti had put it: â€Å"Eisensteins theories of collision montage have been explored primarily in the avant-garde cinema, music videos, and TV commercials. Most fiction film ­makers have found them too intrusive and heavy-handed† (p. 168). Thus, even though in Battleship Potemkin Einstein did succeed with providin g an emotional appeal to the Communist cause, he nevertheless had failed in making this particular movie watchable – after all, viewers do not particularly enjoy the feeling of being intellectually manipulated by the mean of being forced to accept director’s own ideological agenda as representing an undeniable truth-value. References Gianetti, L. (2001). Understanding movies. 9th ed. Upper Saddle River: Prentice Hall.

Biography of Dorothy Vaughan, Groundbreaking NASA Mathematician

Biography of Dorothy Vaughan, Groundbreaking NASA Mathematician Dorothy Vaughan (September 20, 1910 – November 10, 2008) was an African American mathematician and computer. In her time working for NASA, she became the first African American woman to hold a supervisory position and helped the institution transition to computer programming. Fast Facts: Dorothy Vaughan Full Name: Dorothy Johnson VaughanOccupation: Mathematician and computer programmerBorn: September 20, 1910 in  Kansas City, MissouriDied: November 10, 2008 in Hampton,  VirginiaParents: Leonard and Annie JohnsonSpouse: Howard Vaughan (m. 1932); they had six childrenEducation: Wilberforce University, B.A. in mathematics Early Life Dorothy Vaughan was born in Kansas City, Missouri, the daughter of Leonard and Annie Johnson. The Johnson family soon moved to Morgantown, West Virginia, where they stayed throughout Dorothy’s childhood. She quickly proved to be a talented student, graduating early from high school at the age of 15 as her graduating class’ valedictorian. At Wilberforce University, a historically black college in Ohio, Vaughan studied mathematics. Her tuition was covered by a full-ride scholarship from the West Virginia Conference of the A.M.E. Sunday School Convention. She graduated with her bachelor’s degree in 1929, only 19 years old, cum laude. Three years later, she married Howard Vaughan, and the couple moved to Virginia, where they initially lived with Howard’s wealthy and well-respected family. From Teacher to Computer Although Vaughan was encouraged by her professors at Wilberforce to go to graduate school at Howard University, she declined, instead taking a job at Robert Russa Moton High School in Farmville, Virginia, so that she could help support her family during the Great Depression. During this time, she and her husband Howard had six children: two daughters and four sons. Her position and education placed her as an admired leader in her community. Dorothy Vaughan taught high school for 14 years during the era of racially segregated education. In 1943, during World War II, she took a job at the National Advisory Committee for Aeronautics (NACA, the predecessor to NASA) as a computer. NACA and the rest of the federal agencies had technically desegregated in 1941 by executive order of President Franklin D. Roosevelt. Vaughan was assigned to the West Area Computing group at Langley Research Center in Hampton, Virginia. Despite women of color being recruited actively, they were still segregated into groups separate from their white counterparts.   Nasa.gov The computing group consisted of expert female mathematicians who dealt with complex mathematical calculations, nearly all done by hand. During the war, their work was connected to the war effort, since the government firmly believed that the war would be won on the strength of air forces. The scope of activity at NACA expanded considerably after WWII ended and the space program began in earnest. For the most part, their work involved reading data, analyzing it, and plotting it for use by the scientists and engineers. Although the women- both white and black- often held degrees similar to (or even more advanced than) the men who worked at NASA, they were only hired for lower positions and pay. Women could not be hired as engineers. Supervisor and Innovator In 1949, Dorothy Vaughan was assigned to supervise the West Area Computers, but not in an official supervisory role. Instead, she was given the role as acting head of the group (after their previous supervisor, a white woman, died). This meant the job didn’t come with the expected title and pay bump. It took several years and advocating for herself before she was finally given the role of supervisor in an official capacity and the benefits that came with it. Vaughan did not just advocate for herself, but also worked hard to advocate for more opportunities for women. Her intention was not just to help her West Computing colleagues, but women across the organization, including white women. Eventually, her expertise came to be highly valued by the engineers at NASA, who relied heavily on her recommendations to match projects with the computers whose skills aligned best. In 1958, NACA became NASA and segregated facilities were completely and finally abolished. Vaughan worked in the Numerical Techniques division and, in 1961, shifted her focus to the new frontier of electronic computing. She figured out, earlier than many others, that electronic computers were going to be the future, so she set out to make sure she- and the women in her group- were prepared. During her time at NASA, Vaughan also contributed directly to projects on the space program with her work on the Scout Launch Vehicle Program, a particular type of rocket designed to launch small satellites into orbit around the Earth. Vaughan taught herself the programming language FORTRAN that was used for early computing, and from there, she taught it to many of her colleagues so they would be prepared for the inevitable transition away from manual computing and towards electronics. Eventually, she and several of her West Area Computing colleagues joined the newly formed Analysis and Computation Division, a race- and gender-integrated group working to expand the horizons of electronic computing. Although she tried to receive another management position, she was never granted one again. Photographs from Dorothy Vaughans retirement party. Vaughan retired from NASA in 1971.   Courtesy Vaughan Family /  Nasa.gov Later Life and Legacy Dorothy Vaughan worked at Langley for 28 years while raising six children (one of whom followed in her footsteps and worked at NASA’s Langley facility). In 1971, Vaughan finally retired at the age of 71. She continued to be active in her community and her church throughout retirement, but lived a fairly quiet life. Vaughan died on November 10, 2008 at the age of 98, less than a week after the election of America’s first black president, Barack Obama. Vaughan’s story came to public attention in 2016, when Margot Lee Shetterly published her nonfiction book Hidden Figures: The American Dream and the Untold Story of the Black Women Who Helped Win the Space Race. The book was made into a popular feature film, Hidden Figures, which was nominated for Best Picture at the 2017 Academy Awards and won the 2017 Screen Actors Guild Award for best ensemble (the guild’s equivalent of a best picture award). Vaughan is one of the three main characters in the film, along with colleagues Katherine Johnson and Mary Jackson. She’s portrayed by Oscar-winning actress Octavia Spencer. Sources Dorothy Vaughan. Encyclopaedia Britannica.Shetterly, Margot Lee. Dorothy Vaughan Biography. National Aeronautics and Space Administration.Shetterly, Margot Lee. Hidden Figures: The American Dream and the Untold Story of the Black Women Who Helped Win the Space Race. William Morrow Company, 2016.

MPH503 - Infertility and Public Health Module 5 - SLP Essay

MPH503 - Infertility and Public Health Module 5 - SLP - Essay Example The classroom contains 20 care giving professionals with different socio –economic backgrounds. Participants have different IQ level and motor sensory skills Because of this the presentation of the class should satisfy all the participants. External environment provides immense help for the participants and the use of audio visual facilities make the more appreciative. Discussion method is suited for this context and this give the opportunity to share personal views. Lecturing and video conferencing are essential strategies in this context. Paper presentation is another instructional strategy in this context because the subject requires examples and statistical data. Case study reports are essential tool in this study and participants should presents case study reports about the persons who suffered with infertility problem. The following instructional tools are useful; The workshop begins with a brief and effective introduction and this help the listeners to enter the topic easily. Then the performer analyses the topic infertility and its causes and gender differences. After the introduction performer presents various research reports and documents about the topic. Then he invites participants for open discussion. The use of LCD projector and internet are very useful in this second face of the workshop. Presentation of the case study reports helps the participants more about social, religious, family issues related with infertility. The third face of the work shop includes discussion about various topics such as Causes of infertility, psychological and physiological impacts, possible treatments, public concepts about infertility treatments and gender difference in infertility. Researches often mentioned the fact that many people have suffered with infertility and its social impacts. Most of the physicians and health professionals argued that infertility is one of the