Article Review on the Selection of a Juror for a Trial

Article Review ONE: The general issue in this paragraph relates to the lack of impartiality when it comes to the selection of a juror for a trial. Potential jurors exposed to publicity prior to the trial form opinions about the victims and defendants. TWO: Whether the defendant is attractive or not has an impact on whether the jury will rule for or against that defendant. The bottom line is that attractive defendants generally get a better deal from juries because of the belief that good-looking people are more likely to have socially acceptable behaviors. The nature of the alleged crime determines whether or not the attractiveness of the defendant is influential in the verdict. THREE: When it comes to jurors passing judgment based on the appearance of the defendant, jurors that share common physical characteristics with defendants tend to be lenient towards that defendant. There can be positive biases in female jurors towards attractive male defendants but that isnt the case with males judging other males or females. FOUR: The ethnicity (race) of the defendant plays a role as to whether jurors treat the defendant more or less harshly. FIVE: On page 606 the authors offer two hypotheses. SIX: 207 participants were involved (89 black; 55 Latino; 63 Caucasian). SEVEN: In the second paragraph on page 607 the vignette was explained. EIGHT: In the first and third paragraphs on page 607 the questionnaire that was given to participants was fully explained.Show MoreRelatedTo what extent does random selection of jury members create bias and would jury selection provide a solution?1030 Words   |  5 Pages To what extent does random selection of jury members create bias and would jury selection provide a solution? The theory behind the UK system of random selection is based on many assumptions. Firstly that randomness produces a representative sample of the population, which will provide verdicts, representative of the general public. It is assumed that if one juror has an apparent prejudice, then those in other jurors will counter it and so bias does not occur in thisRead MoreEssay on Insisting Equality: Twelve Angry Men1447 Words   |  6 Pagesfounded on the ideology that all Americans should be given a fair trial in court before being declared guilty. The twelve jurors in the play come from various backgrounds but initially, all but one vote in favor of the boy’s unforgivable sentence; while two other jurors lift two strong social stigmas and overcome their bias. One juror decided to stand up and take the time out for proper reasoning that resulted in teaching the others two jurors a lesson. Final verdicts should be made on justifiable groundsRead MoreAnnotated Bibliography Of The Bibliography1341 Words   |  6 Pagesof a struggle for that it will provide me some edification into making the paper more efficient and fluid. Here’s an entry from my annotated bibliography: Gershowitz, A. M. (2014, October). Rethinking the timing of capital clemency. Michigan Law Review, 113(1), 31+. Adam M. Gershowitz, a university lecturer of law at William Mary Law School, writes upon the concept of clemency, chronicling eight court cases in which the governor of a state, whom holds the power to grant or deny clemency toRead MoreBusiness Law876 Words   |  4 PagesConsider issues raised by the article involving the complexity of litigation and the make-up of juries.   What is the nature of some of the complex lawsuits at issue today?  Do you believe that our current jury system is sufficient to handle emerging complex issues?   Traditionally, and even now, the intent of having a jury hear cases is to have a case be heard by a collection of piers. This collection is carefully selected to be neutral and unbiased. The selection should not take into considerationRead MoreMaking Justice More Just : Intelligence And Its Role1858 Words   |  8 PagesIntelligence and its Role in the Jury System Warren N. Tucker John Hardin High School  Abstract This article examines the jury system and the need to make changes. It explains briefly, what a jury is and how it works. I propose that all jurors should be made to pass an intelligence test prior to trial. Then, the opinions of the opposition are addressed, followed by some reasons why jurors should not have their intelligence tested. Finally, I explore the many reasons why my proposal should beRead MoreJury System Of Ancient Greece Essay1504 Words   |  7 Pageswill use the first court assigned to him, the next one assigned to the second court, more than analogy. The purpose of such an approach is to avoid his court being known, and each person can only preside over the court designated by lot. When the jurors have entered and have been assigned to their respective tribunals, the presiding judge of each court draws out one from each box (a total of ten, one for each tribe) and throws them in Another empty box. Then he pulled out five of them, designatedRead MoreEssay on Felony Murder Law1371 Words   |  6 Pagesthe charges brought against Auman are felonies, serious crimes punishable by more than a year in prison1. After being charged with these crimes, Auman had the right to decide if she would like to have a trial by jury or a decision by only a judge. A criminal defendant has the right to a trial by jury for any charge that could result in a sentence of six months or longer1. The first degree felony murder charge carries a life prison sentence but in order to be convicted of this crime in ColoradoRead MoreCourt Proceedings Essay2081 Words   |  9 Pagesjustice is very literally seen to be done. This is especially true of the trial, generally assumed to be the stage in the process where the defendant has his or her day in court and the opportunity to assert innocence. The trial is a vial part of the adversarial system, and as we have seen the right to trial by ones peers, represented by the jury system, and as we have seen the right to trial by ones peers, represented by the jury system, is seen as a fundamental protectionRead MoreThe Right to a Trial by Jury7039 Words   |  29 PagesRight to a Trial by Jury: The Threat of Extinction, Limited Availability Reduced Effectiveness Contrary to what may be a common public perception, jury trials are a dying breed in America. Jury trials have been declining steadily for the past thirty years. â€Å"If the trend continues, within the foreseeable future, civil jury trials in America may eventually become†¦extinct.† This may seem surprising because the U.S. Constitution ensures the right to a jury trial in criminal trials under the 6thRead MoreWilliam Pickton Anthropology1495 Words   |  6 PagesAfter reading the article in assignment one, complete the following questions. 1. Analyse the behaviour of William Pickton using the three different social science perspectives. Choose one theory from psychology, sociology, and anthropology. Using each perspective, write a one page analysis of the behaviour of William Pickton. Write a perspective for each social theory (three pages in total). 2. Write a hypothesis to research a serial murderer using the following social science theories:

The Simpsons vs South Park Free Essays

By contrast South Park relies on our knowledge of subjects outside the realm of elevation. South Park’s humor is heavily dependent on the fact that its audience is consuming media and observing culture outside of traditional television shows. The Simpson family is, literally, a middle American family. We will write a custom essay sample on The Simpsons vs South Park or any similar topic only for you Order Now The town in which they live, â€Å"Springfield† Is constantly shown to be In the center of the country in any of the shows maps. The family consists of Homer and Marge, he’s an overweight, undereducated couch potato and she’s the long suffering loving wife. Together they have three children Bart, Lisa and Maggie. The trouble-maker, straight a student and doodler respectively, just the composition of this family shows that the creators are seeking to lampoon the average American family. The stupidity of Homer and the children’s antics and the ridiculous nature of the world around them are strictly for laughs. In show advertisements mock sexism and religion in American culture. Within the show, the television often reflects criticism of news and popular action movies and issues of children and violence. But for all this satire, there is not much bark to the Simpson bite. The show itself must depend on advertisement revenue. Its network, FOX, Is one of the Top 4 networks In the country. In the late ass’s, the Image of Bart Simpson was synonymous with Butterfingers candy bars. There were two music Cad’s released with official music videos, that would play at the end of the episodes. It’s parody too point. And Its parody that many American’s are well aware of already. It’s as if the creators wink and nudge at the audience and say ‘You’re smart and we know it. Now please, buy our products. † South Park attempts to do something beyond just simple parody of our consumption and violence. Trey Parker and Matt Stone attempt to create new meaning out what we have already viewed. The very meaning of the parody is derived from what you already know of the target of ridicule. This is what Jerkiest and Fiske refer to as intellectuality. They attempt to relate the Simpson to this dynamic but I believe this realm is where South Park is actually operating. The Simpson may use this intellectuality when playing with genre, but South Park uses it when conveying the very meaning of the parody. Even this season alone, South Park had covered the topics of social media sites Like Faceable, celebrates and sex scandals and the hypocrisies of the media concerning such events, and marijuana legalization debate. All of these topics are lampooned by critiquing the media’s covered and both sides of the social and political debate on TV. You have to be critically aware to understand the finer points of South Parks humor that lies beneath the crude language and crass Jokes. The irony is that those that think Homer Simpson is a cutting edge satire of American life, are most likely a carbon copy of Homer himself. It’s easy to criticize South Park on the surface, but those that are media literate will â€Å"get the Joke† more than its critics. The Simpson are entertaining but ultimately, too safe. How to cite The Simpsons vs South Park, Papers

Communication technology update fundamental - Myassignmenthelp.Com

Question: Discuss about the Communication technology update fundamental. Answer: Introduction The main aim behind this study is to evaluate and analyze the risks and opportunities of the market. Here is the discussion about SingTel Company which has been selected in the report to explain and analyze the marketing activities and operations. It provides a diverse range of communication services and solutions including data, internet, fixed, satellite and info-communication technology. Furthermore, SingTel group is a long-term and effective investor in six regional multi operators in Indonesia, Philippines, and India. A description of the organization has been discussed in the report. In the second phase, it depicts pestle analysis to evaluate and identify the marketing opportunities, risks, and challenges. SingTel is considered as a long-term strategic investor. Therefore, they work closely with their affiliates to expand and grow the business. The paper explains porter five forces analysis which is used by the company to attain competitive benefits in the global world. At the end, some management recommendations have been given in the report in order to make strong and attractive goodwill in near future and to make a good position in front of competitors. Description of the company Singapore telecommunication limited is a Singaporean telecommunications company. It is the biggest mobile network operators in Singapore with 4.1 million subscribers. In todays era, the firm is expanding and exploring its business activities and operations globally. There are approx 25,000 employees employed in the organization. The company was incorporated in 1879 with its headquartered is located in Singapore (Hossain Suchy, 2013). It provides services for customers with ISP, fixed line telephony, IPTV and mobile phone. The organization is investing in leading companies in Africa and Asia, including Telkomsel, Globe Telecom, Bharti Airtel and advanced info service. Singtel is listed on the Singapore exchange. The organization provides wider network for communication. Furthermore, the company serves consumers in Singapore, Australia, and other emerging markets through the regional mobile associates. The firm plays a vital role in the development and expansion of country (Singtel, 2 017). The vision of the Singtel is to become a best communication technology firm in Asia. Customers focus, teamwork, Challenger spirit, integrity and personal excellence are core value of the organization (Ahmed, 2012). The main aim of the company is to create a sustainable long-term success, growth and to render superior returns to shareholders. It is the biggest player in the telecommunication industry (Curwen Whalley, 2014). It provides a communication hub to several types of customers across the world. PESTLE analysis of Singtel Macro environment encompasses several factors which affect success and growth of the business. These factors include political, economic, social, technological, legal and environmental factors (Delios Singh, 2012). The PESTLE analysis for Singtel Company has been stated below. Political factors: Singtel is the biggest corporation measured by market capitalization in Singapore exchange. There are several political factors that affect the decisions of the managers of the company. Various laws, regulations, and rules influence the business activities and operations of the firm. Temaseks shareholder and Singapore minister of finance are involved in its investment and other business decisions. Therefore, the government increases the credibility of the organization. It helps to attain long-term vision and mission of the firm (Levi-Faur, 2011). Economic factors: It is one of the significant factors that affect SingTel business activities. Globalization also affects the progress of the company. Currently, Singapore government has invested a huge amount in diversifying the economy. Additionally, the association uses telecommunication services and devices to reach its target audience across the world. The telecommunication services are closely connected to economic activities and operations in Singapore. Therefore, the company needs to have a good planning and preparation to gain the full advantages of change of income and habits of consumers. Along with this, the company needs to take care several other economic factors such as exchange rate, interest rate, inflation rate and unemployment rate (Picard, 2011). Socio-cultural factors: Singapore culture is dynamic and effective with four primary ethnic groups such as Indians, Malays, Chinese, and Eurasians. The firm is still believed in their culture, values, and customs to gain competitive advantages in the global market. The firm conducts development program to provide help children and youths with their special requirements and needs. The organization focuses on the socio-cultural factors to increase and maximize revenue and returns in the international market (Castells, 2011). Technology factors: In todays modern era, technology has developed and changed continuously and rapidly. SingTel uses effective and dynamic technologies to attract more customers and to increase the sale of the firm (Grant Meadows, 2013). The organization provides a suite of ICT solutions for several industries vertical such as logistics, education, healthcare, and hospitality. In addition, the company uses digital strategies and policies to attain competitive benefits globally (Hutchby, 2013). Legal factors: SingTel is a telecommunication company that is impacted by legislation and legal issues. The issues are related to monopolies, customers, and government. The company needs to focus on legal factors to beat the competitors and to run the business activities successfully (Grajek Rller, 2012). Environmental factors: The firm is committed to render a healthy and safe work environment for its business associates, consumers, and employees. Furthermore, global warming and climate changes can also affect telecommunication products and services adversely. Therefore, in term of employment, the workers need to adopt new and innovative technologies to increase profits and returns in the market. Water conservation is also done by SingTel to reduce adverse environmental impact (Epstein Buhovac, 2014). Thus, all these factors have a direct impact on the goals and objectives of SingTel. The firm needs to conduct marketing research and survey to evaluate and recognize these factors. Porter five force analysis SingTel is considered as the largest telecommunication organization in Singapore. Vodafone, Telstra, and Starhub are the main competitors of the firm. SingTel in Singapore taking to the full integrated telecommunications and information services corporation. The firm focuses on the rivalries plans, policies and strategies to beat the competitors in the competitive market (Sutherland, 2014). The firm uses porter five forces analysis to find and evaluate the business strategies of competitors. The porter five force analysis has been discussed below. Threats of substitute products: The threat of substitute is high in Telecommunication Company. Fixed line method is used by the firm to evaluate and analyze the products and services of the competitors. Fixed-line telecommunication is still using in the company included SingTel. It is convenient and effective method to attract customers in the global market. Fixed line communication also helps to attain desired outcomes and results in the world (Kim, Ryoo, Jung, 2011). Power of buyers: SingTel maintains strong bargaining power to promote and encourage services. The bargaining power of buyers is high for SingTel because of low switching cost and increment of various communications. Customers can use internet telephone and other services of the firm. The organization has to consider their products and services to overcome on the competitors and to make an effective financial position in the market (Nikou, Bouwman de Reuver, 2012). Power of suppliers: There is a balance between telecommunication companies and suppliers in Singapore so the power of suppliers is fair. Furthermore, suppliers have not been able to compete with current customers because of the geographically extensive network. The company is not able to make long-term contracts for the telecommunication market (Httinger, Schiele Veldman, 2012). Threats of new entrants: Every potential and capable entrant into telecommunication and mobile industry has required a license issued by the telecommunication authority of Sing Singapore. However, the license is restricted by the government in Singapore. Additionally, the new entrants can measure and evaluate the sufficiency of financial resources. The threat of new entrants is low in the telecommunication industry (Kim, Ryoo, Jung, 2011). Intensity of rivalry: There are enormous elements related to intense rivalry affect the sustainability and sale of the firm. The number of rivalries is increasing while the industrys growth has slowed down. The company has to watch policies and plans of competitors. M1, Vodafone, and Starhub are the strong rivalries of the firm that influence the progress and profitability of the firm. Now it can be said that SingTel needs to monitor the trading activities of the competitors to stand out against the competitors in the global world (Httinger, Schiele Veldman, 2012). Now it is assumed that SingTel uses porter five forces analysis, Pestle analysis and SWOT analysis to identify and measure the plans and approaches of the competitors globally. It helps to evaluate and analyze the opportunities and threats of the market. Management recommendations SingTel announced a new organization structure to capture new and innovative opportunities in the market. The firm needs to make a strong position and goodwill in outside Singapore market. It helps to gain competitive advantages and to make effective and dynamic decisions. Although the organization is exploring its business but still some recommendations have been given for gaining competitive advantages in the future, it also helps to meet the long-term requirements and demands of the customers. The management recommendations have been stated below. SingTel must create valuable and non-place competitive advantage by creating strong core competencies and values. It helps to survive the trading operations in the future. Apart from this, the company should use unique leadership styles to influence the subordinates in an organization. It will also help to handle the grievances and complaints of the employees. The organization must focus on the business level strategies and corporate level strategies to maximize the revenue and outputs. It helps to maintain sustainability within the organization. The employees resist the organizational change thus, SingTel should focus on the resistance to change to run the activities and operations successfully. The workers do not want to adopt new technologies and changes because they avoid the work. In this way, managers and top management should maintain a reciprocal relationship with employees to resolve their problems and issues. The firm should make attractive strategies to connect and listen with customers and another businessman with dignity and respectfully. It also provides support to estimate and understand their needs and wants to do business effectively and powerfully. Along with this, SingTel should fight always to become the first to introduce and produce new products and technology within the organization. Moreover, the firm must always take strong preparations and precautions in their network system to improve the services and to provide satisfaction to the customers. In this way, the organization can retain and increase the number of customers in near future. The firm should also focus on advertisement and promotional strategies to increase sales and profitability of the firm. Conclusion On the above-mentioned study, it has been analyzed and concluded that SingTel is the well known biggest telecommunication industry. It is the biggest mobile operator in Asia. The reason behind the success and growth of the firm is their potential and capable customers. The firm focuses on needs, requirements, and desires of the customers to attract and retain a wide range of customers. The organization will have to maintain their effort and capability to catch up with community and world. Currently, the firm has expanded and flourished its business in more than 20 countries. Apart from this, the company uses international strategies to become a successful leader in the market. Furthermore, situational analysis is done to overcome the competitors in the competitive market. The firm makes effective and dynamic policies and plans to stay in the competitive market. It also helps to make a good image in minds of customers globally. SingTel also uses growth strategies and corporate level s trategies to maximize the profitability and minimize the risks and challenges of the market and competitors as well. References Ahmed, S. (2012). Consumers Expectations from mobile telecommunication operators: Bangladesh perspective.DU Journal of Marketing,15, 245-265. Castells, M. (2011).The rise of the network society: The information age: Economy, society, and culture(Vol. 1). John Wiley Sons. Curwen, P., Whalley, J. (2014).Telecommunications Strategy: cases, theory and applications. Routledge. Delios, A., Singh, K. (2012).Strategy for Success in Asia: Mastering Business in Asia. John Wiley Sons. Epstein, M. J., Buhovac, A. R. (2014).Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers. Grajek, M., Rller, L. H. (2012). Regulation and investment in network industries: Evidence from European telecoms.The Journal of Law and Economics,55(1), 189-216. Grant, A. E., Meadows, J. H. (Eds.). (2013).Communication technology update and fundamentals. Taylor Francis. Hossain, M., Suchy, N. J. (2013). Influence of customer satisfaction on loyalty: A study on mobile telecommunication industry.Journal of Social Sciences,9(2), 73-80. Hutchby, I. (2013).Conversation and technology: From the telephone to the Internet. John Wiley Sons. Httinger, L., Schiele, H., Veldman, J. (2012). The drivers of customer attractiveness, supplier satisfaction and preferred customer status: A literature review.Industrial Marketing Management,41(8), 1194-1205. Kim, K. K., Ryoo, S. Y., Jung, M. D. (2011). Inter-organizational information systems visibility in buyersupplier relationships: the case of telecommunication equipment component manufacturing industry.Omega,39(6), 667-676. Levi-Faur, D. (Ed.). (2011).Handbook on the Politics of Regulation. Edward Elgar Publishing. Nikou, S., Bouwman, H., de Reuver, M. (2012). The potential of converged mobile telecommunication services: a conjoint analysis.info,14(5), 21-35. Picard, R. G. (2011).The economics and financing of media companies. Fordham Univ Press. Singtel.,(2017). Our company, retrieved on 6th January 2018, https://www.singtel.com/about-us/company/company-profile Sutherland, E. (2014). Lobbying and litigation in telecommunications marketsreapplying Porters five forces.info,16(5), 1-18.

MBA Correspondence Courses in USA Essay Example

MBA Correspondence Courses in USA Essay Before we show you these MBA correspondence courses in USA, let us first define it. Many students, who want to continue with their education and pursue an MBA degree, confuse the correspondence course with something else. Try and put it this way. The distance learning MBA or popularly called an online MBA course is pursued by correspondence. In this case, correspondence means ongoing remote communication that is held between two different parties. This type of educational format connects the students, who are not physically present to the class, and the lessons. MBA correspondence courses are made for those who have limited resources and time. Recent graduate, busy professional and mothers who want to gain advanced education are the most interested parties into pursuing an MBA degree on this way. All courses require a bachelor’s degree and meeting the required criteria which can be different depending on your school. The cost you need to pay for getting an MBA degree on this way is cheaper than the part-time or regular MBA. Most of the professionals and students who don’t want to take a regular MBA course are afraid of lack of materials. They don’t need to worry anymore because every school has its own online library that is open 24/7. These students will even receive assignments that need to be completed at the specified period of time. You will be supervised by professionals who have become really famous in the business. If you feel the need to climb higher on the corporate success ladder, getting an MBA degree will help you with that goal. We will write a custom essay sample on MBA Correspondence Courses in USA specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on MBA Correspondence Courses in USA specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on MBA Correspondence Courses in USA specifically for you FOR ONLY $16.38 $13.9/page Hire Writer According to the latest distance MBA correspondence courses we can see that many great schools offers great options for you. Let’s see the schools that made it up to our top 3 MBA schools’ list. Indiana University – Kelly School of Business This university is based in Bloomington, IN and it has everything that you need to continue your education.   You are required with a GMAT score and the school is AACSB accredited. Minimum credit hours for completing this course is 51 that is equal to 24 months of commitment time. North Carolina State University – Poole College of Management The university is located in Raleigh, North Carolina and offers specializing in many fields. It also requires GMAT scores and has 45 minimum credit hours for getting the degree. It’s AACSB accredited and you will need 24 months for completing this course. University of Illinois: Springfield – College of Business and Management This university is based in Springfield, IL and it is AACSB accredited. Since its start with MBA courses, this school is highly ranked each year. You have the opportunity to finish this program for 21 or 24 months and for getting the MBA degree you will need to complete minimum 36 credit hours. These three will give you the best correspondent MBA courses and they are affordable, too. Given that you need to know more information before deciding to enroll to these programs, you need to visit their official websites in order to do so.

Free Essays on Journey Of The Magi

Birth or Death? or Neither? â€Å"I should be glad of another death,† says the speaker in the last line of â€Å"Journey of the Magi,† written by T.S. Eliot. In the depth of detailing this line, there is a question of what circumstance or incident would make an individual consider it death and be glad for the final death of life? In the first stanza of the poem, the speaker describes a cold winter, such a long, hard journey through the roughest of grounds (3-5). Even the camels are exhausted and sore-footed (6). The speaker continues to describe the events which make this journey questionable. For example, there is a lack of shelters, unsanitary conditions in the villages and a lack of friendliness among the residents in the towns and cities (13-15). As the journey proceeds, they decide to travel all night and sleep in shifts in hopes of reaching their destination quickly (17-18). They arrive at a valley and believe they have reached their sight (21). It is wet and smells of vegetation (22). It even has a running stream, a water-mill, trees and an old white horse (23-25). These are all conditions of a civilized and peaceful environment. However, when they arrive at a tavern which appears to contain lifeless individuals who have no information this allows them to determine that they must move on and continue their journey. The speaker states that, after this long journey, they finally arrive at their destination and are there to witness a birth. He then questions the worthiness of it all and compares it to his own death. The speaker has seen both birth and death as stated in line 37 although he does not fully understand. He accepts the fact of birth but is perplexed by its similarity to this death, and to death which he has seen before. I believe this birth and death leaves the speaker mystified and unaroused to the full splendor of the strange epiphany. In my opinion, I believe this poem refers to the journey of a l... Free Essays on Journey Of The Magi Free Essays on Journey Of The Magi Birth or Death? or Neither? â€Å"I should be glad of another death,† says the speaker in the last line of â€Å"Journey of the Magi,† written by T.S. Eliot. In the depth of detailing this line, there is a question of what circumstance or incident would make an individual consider it death and be glad for the final death of life? In the first stanza of the poem, the speaker describes a cold winter, such a long, hard journey through the roughest of grounds (3-5). Even the camels are exhausted and sore-footed (6). The speaker continues to describe the events which make this journey questionable. For example, there is a lack of shelters, unsanitary conditions in the villages and a lack of friendliness among the residents in the towns and cities (13-15). As the journey proceeds, they decide to travel all night and sleep in shifts in hopes of reaching their destination quickly (17-18). They arrive at a valley and believe they have reached their sight (21). It is wet and smells of vegetation (22). It even has a running stream, a water-mill, trees and an old white horse (23-25). These are all conditions of a civilized and peaceful environment. However, when they arrive at a tavern which appears to contain lifeless individuals who have no information this allows them to determine that they must move on and continue their journey. The speaker states that, after this long journey, they finally arrive at their destination and are there to witness a birth. He then questions the worthiness of it all and compares it to his own death. The speaker has seen both birth and death as stated in line 37 although he does not fully understand. He accepts the fact of birth but is perplexed by its similarity to this death, and to death which he has seen before. I believe this birth and death leaves the speaker mystified and unaroused to the full splendor of the strange epiphany. In my opinion, I believe this poem refers to the journey of a l...

How To Develop A Winning Social Media Content StrategyÂÂ

How To Develop A Winning Social Media Content Strategy   Social media is like a sport. Its competitive.  It takes consistent effort. At its best, its a team effort. Like with any sport, social media success also requires strategy. You need the right pieces, in the right place, at the right time. In other words, you need a game plan to guide your  success. But, how do you build a  social media content strategy? Do you actually need one? (Sspoiler alert: YES). What should the end product look like? These are all questions youll solve  in this post. First, youll learn  how to build a cross-platform  social media content strategy, then  download your  social media content strategy template. When youre done, youll have a documented strategy to guide your efforts to success. How To Develop A Winning #SocialMedia Content Strategy (Free Template)Download Your Free Social Media Content Strategy Template Apply the advice in this post with this free PowerPoint template. Once you have it downloaded, follow along with the rest of this post to complete each section. Want to read the book on social media strategy? Check out the latest project from that New York Times best-selling author, Jay Baer, calls "the tactical manual for successful social media programs."  Get Your Book Now: How To Create A Social Media Strategy Why Do You Need A Social Media Content Strategy? We'll keep this brief before getting down to business. Here are the primary reasons everything you're about to learn  is worthwhile: A strategy helps save time by knowing what you'll do before you start. It will also help  you understand why your social media marketing is working (or not working). It supports your  overall social media management efforts. Sound good? Let's move on. Step 1: Start With A Social Media Content Audit Are you headed for a championship season? Or, do you feel like you're entering a rebuilding year? Analyzing your current situation will help expose gaps and  highlight strengths. This will give you a clear picture of what to stop, start, and continue. Which Social Media Channels Are You On? This seems like an obvious question. It's still worth asking, though. Your brand may have abandoned social media accounts you've forgotten about. Follow these steps: Inventory all your channels. Note which ones are active and any that are stagnant. Search for any that may have been abandoned. Do you have multiple accounts on any channels? Merge them (or delete duplicates). Are There Channels You Should Add Or Remove? Sometimes less is more. However, you should be careful before removing a social media channel. The same goes for investing in new ones. Thinking about deleting a social account? Ask these questions first: Am I posting consistently on this channel?  If not, it may be time to start. Is weak performance possibly tied to poor execution?  Be honest with yourself. It's easy to blame  poor performance on a channel "just not working for your business." Sometimes that's an accurate assessment. However, you may just need to change your approach. Are my competitors successful on this channel?  If so, they're probably doing something you're not. If no one else is succeeding, it could be your audience simply isn't there. Do I have time to spend on this platform?  If you can't make it a priority, it may be time to cut it loose. Once you've answered these questions, you should have a clear idea of what you need to do. Pro Tip: Avoid the temptation to join every new social network as soon as they arrive. Properly investing in a few channels is better than chasing distractions or spreading yourself too thin. Tips For Selecting Social Media Channels Understanding each channel's strengths can help you understand if they're right for you. Pro Tip: Not every social network may be right for your brand. What Types Of Content Will You Create And Share  On Each Channel? Here's a simple overview of which types of content you can create across the social media spectrum: After reviewing the content types for each network, ask these questions: Which of these types of content am I currently creating? Which types is my strategy missing? Do I need additional resources to do any of these well? (eg: design software, video equipment, etc.) Who Will Be Creating Content For Your Company? You need a good team to win. Build yours by determining the following: Who will write social media content? If I don't have a designer, how will I create graphics? Do we have the capability to shoot video? Step 2: Set Social Media Goals Once you've audited your social media presence, it's time to set goals. We can break these down into two categories: Business Objectives: These are the overarching business goals you hope to advance through social media. For example, "increasing brand awareness" would be a business objective. Social Objectives: These are goals you'll set specifically for social media. For example, "increasing our Twitter follower count" would be a social objective. Using your template, list your top business objectives and social objectives: Then, establish clear and specific goals to reach these objectives: Need insight into how to set goals and measure your progress toward them? We've got you covered in this deep dive into social media analytics. Step 3: Social Media Competitive Analysis Pro athletes spend a lot of time researching their competition. They review game tape. They analyze  their strategy and tactics. Then, they prepare accordingly.  Don't let your competition outplay you. Do your homework. Don't let your competition outplay you. Do your homework.You're probably aware of who your competition is. Well, at least some of your competition. There could be an upstart you've never heard of. Or, an existing business might be expanding onto your turf. In any case, social media can be a great way to find out who these  interlopers are. Recommended Reading: 21 Social Media Engagement Tactics That Will Grow Your Audience Search Each Channel For Keywords Related To Your Niche For example, if you sell "marketing software," a search on Facebook should yield a list of marketing software companies. See if you can find some competition you didn't know about following this exercise: Search a keyword on Facebook related to your industry. Click the Pages tab and see who shows up. Repeat this process on Twitter, LinkedIn, Google+, and any other network where you have an active presence.  This will likely return a mix of companies you know and some that aren't relevant. However, you'll likely turn up a few that are new to you. Search Google Sometimes obvious tactics are easy to overlook. Set Up Google Alerts for Industry Keywords Make a list of keywords related to your brand and industry. Set up a Google Alert for each keyword. This will send you an email when each term is mentioned on the web: This can help you know when new competitors pop up. Analyze Your Competition's  Social Media Presence You can tell a lot about a business by looking at its social profiles. Take note of the following: Friend / Follower Counts Engagement (Comments, Shares, Etc.) Post Frequency Which Social Channels Are They On Where Are They Most / Least Successful Adjust Your Approach Accordingly Follow this three-pronged approach to put this intelligence to use. 1. What can I replicate?  See a competitor succeeding with a tactic or type of content you're not currently using? Swipe it and do it your own way. 2. What can I do better?  Notice someone doing something moderately well (or even poorly)? Think what you would improve. Then, do it. This could include: Of course, this will depend on what gaps and deficiencies you see out there. The idea is to simply be aware of where you can improve. 3. What can I do differently?  Stand out from the crowd. Figure out how you can put a unique spin on what others are doing. This can be as simple as expressing an opinion contrary to what's popular on a given topic. It could also mean putting a fresh spin on an old tactic. Standing out on #socialmedia starts with strong strategic intent.Now, Complete Step 3 In Your Template Once you've scoured the competitive landscape, fill in the next section of your template. Start by listing your top ten competitors on social media: Next, document their social follower counts: Finally, determine what you can do better, and what you can do differently. Base your analysis on what you've observed on your competitor's social accounts: Step 4: Establish Your Target Audience Are you reaching the right people on social media? That's what we'll find out next. Start By Building A Simple Persona Developing a persona can be a complex process.  Let's break it down into a simple process using social media insights and Google Analytics. Check Your Facebook Insights Tab Facebook provides brand pages with tons of useful demographic information. Go to your Facebook Page and click Insights. Then, find the People tab in the left-hand navigation. Here, you'll find valuable information about your audience demographics. Use Google Analytics to Analyze Your Blog or Website's Demographic Data Google Analytics is an excellent resource for learning more about your audience. Start by logging into your account. Then, head down to the Demographics tab: Here, you can find basic information about your audience's age and gender breakdowns. Let's check out the Interests area next. First, click on Interests. Then, head down to Affinity Categories: This will tell you which topical categories your audience is interested in. This is useful information to have when crafting content (both on social media and elsewhere). Next, click on In-Market Segments. This section tells you which other markets and industries your audience researches. Recommended Reading: How To Track Your Marketing Objectives To Focus On Success Now, Complete Step 4 In Your Template Start building your persona by filling in the fields you see below: Here are some tips for filling in each piece: Name. Feel free to get creative. Job Title: This can be a generalization. Age: This doesn't need to be too specific. Include a range based on what you find under your Facebook Insights tab, and in Google Analytics (go to Demographics, then click Age). Income Level: This can be an average based on salary data for your industry, or your audience's industries. Indeed.com's Salary Search is a useful quick-and-dirty solution for this: Location: This could be a specific city, state, or region. Or, you might break it down by rural vs. urban. Do what makes the most sense in your situation. Interests Hobbies: You can find a lot of this information under Affinity Categories in Google Analytics. Next, let's move onto the second slide: If you're struggling to fill in each piece, consider surveying your audience. Set one up using a service like Survey Monkey or Polldaddy. Convince And Convert also put together this excellent guide on how to run an audience survey. Step 5: Establish Your Brand Voice Tone Once you know who you're talking to, it's time to figure out how to speak with them. This means establishing your brand voice and tone for social media. Establishing brand voice is important for maintaining a consistent tone and messaging across social channels. How do you make your voice suit best practices on each network while staying consistent? That's the problem we're about to solve. Is your brand voice pulling your audience in, or pushing them away?Monitor Discussions On Social Media What kind of language do folks in your industry use on social media? Listen to your audience. Try to keep your tone and word choice within a relatable context for them. Choose Three Words Or Phrases To Summarize Your Brand These can be related to: Product benefits Brand personality Your purpose or mission Think About How Your Audience Views Your Brand Why do your customers choose your product? Why do your readers follow your blog? This is important stuff to know when crafting social media content. For example,  people who visit a hardware store are probably working on home projects. It makes sense, then, that they'd expect to see stuff about DIY home repair on that business's social channels. Apply a similar concept to your own efforts. Compare Your Tone To Your Competitors You don't want to sound like your competition. Making your brand voice unique will help you stand out. Review the social accounts of ten competitors Pay attention to their tone and personality Determine how you can A) be yourself and B) be different from the pack 5  Examples of Brands Who Have Nailed Their  Brand Voice 1.  Old Spice Old Spice maintains an irreverent and humorous vibe throughout all their marketing. Whether you're on their Facebook page, or reading the back of a bottle of their body wash, they create a consistent experience. They turn otherwise boring products into something interesting. 2.  Bobcat Company Think no one would be interested in construction and agricultural  equipment on Facebook? Think again. Bobcat Company does an incredible job of engaging their audience across social media. They do this in part by maintaining a consistent brand voice and speaking to the needs and interests of people who use their machines. 3.  Arby's No one digs deeper to speak to one specific audience than Arby's. Lots of people eat fast food, right? Well, when your audience is that broad, it's easy for your messaging to become so diluted that it effectively interests no one. So, Arby's targets their social media content at gamers, using the exact language  Ã‚  and references their hardcore audience would appreciate. This example references an obscure video game called Flinthook, creating a joyously unexpected experience for fans. Were officially hooked. #flinthook pic.twitter.com/btlYgxEv8z Arbys (@Arbys) April 18, 2017 4. Gary Vaynerchuk Few motivational speakers in the marketing world are as, well, genuinely motivating as Gary Vaynerchuk. That's party because he says what he thinks with uncompromising honesty. That carries through with all of his social media content, too. He's serious, unfiltered, and consistent in his commitment to real authenticity everywhere he publishes. #work A post shared by Gary Vay-Ner-Chuk (@garyvee) on Apr 20, 2017 at 6:54am PDT Now, Complete Step 5 In Your Template This slide is simple enough. Here's what you've got to complete: Brand Voice Description: Consider this a short personality profile. Social Media Tag Line: These three adjectives should describe your social media brand. Social Media Mission Statement: Fill in the blanks to summarize who you're creating social media content for, and why. Social Media Content Strategy: What Will You Create, and Why? We're finally ready to establish the real meat of your social media content strategy. This means answering three main questions: What will you create? How will you create it? Why will you create it? Develop Social Media Brand Standards Consistency counts on social media.  One way to enforce consistency is to create brand standards. These don't have to be complex. Start by defining the following: Acceptable spelling variations for your brand name and product names Acceptable usages for your logo Acceptable color schemes for graphics Brand standards can be much more complex than these items. They also can extend far beyond what you share on social media. If you want to take this to the next level, many brands and organizations make their brand standards public. Here are some  examples: University of Connecticut Moz NASA Nike What Purpose Will Your Content Serve? How will your audience benefit from each piece of content you share on social media? That's what our next step is all about. Check off the following as appropriate using your template: How To Write And Design For Social Media There is an art and craft to writing and designing for social media. It's not just a matter of throwing up any old image with some ill-thought copy. It takes careful thought and planning to get this right. However, keep in mind that these suggested best practices are just suggestions. Start with these guidelines, then adjust based on what you find works best for you. Don't overlook social media copywriting and design. Recommended Reading: How to Write For Social Media to Create the Best Posts How to Work With Designers (With Authentic Advice From 's Designer) How to Design the Best Blog Graphics With Free Tools and Design Theory How Long Should Social Media Copy Be On Each Channel? Recommended Reading: How to Make Writing for Social Media Work for Your Business What Sizes Should Social Media Images Be? ; Which Types Of Images to Create Infographics.  The key here is to create infographics that are specifically optimized for social media. That means they need to be the correct size to be easily readable on each platform. Image Quotes.  People love looking for inspiration on social media. It's no wonder we see so many motivational quote images across the social media spectrum. If you want to stand out, consider creating images with original quotes, along with a link to a relevant blog post. Photos.  Everyone in your office has a smartphone capable of taking decent photos. If you're fortunate, you might have access to a DSLR too. Keep the following photo ops in mind: At events Around your office Customers using your products or services Don't forget that Facebook allows multiple images to be posted into galleries. This can be an awesome way to tell a more complete story than using single images alone. Pro Tip: Consider running a contest that requires participants to submit photos. This can be a great way to obtain a high number of user-generated images you can use on social media. Build a List of Content Curation Sources No one wants to listen to someone who only talks about themselves. So, we recommend incorporating content curation into your social media strategy. Use the Content Curation Source List to compile a repository of trusted sources to share content from: Recommended Reading: How to Curate Content to Benefit You and Your Audience Social Media Video Best Practices (By Channel) Video is increasing in importance across social media. Follow these tips and guidelines to make the most of your video content. What Kinds Of Videos Should I Create? This depends on what's appropriate for your company or blog. Here are some ideas to get started: How-to videos Behind-the-scenes company videos Product videos Event coverage Recruiting videos to attract employees Videos that answer common customer service complaints Recommended Reading: How to Make a Video Content Marketing Strategy to Boost Your New Series How to Get Started With Twitter Video Marketing How to Do Facebook Video Marketing the Right Way Social Media Content Calendar Management Before you start creating content, you'll need something to keep it all organized. That's where your social media calendar comes into play. Build A Social Media Calendar (If You Haven't Already) Your social media calendar is a key piece in your overall content strategy. You have two options: Use a calendar spreadsheet. Use an app. While spreadsheets are free, apps add useful collaboration and automation features. What's most important is that you  keep your content calendar organized to assure your strategy's success. Read our post on building an effective social media editorial calendar to get started with this task. Your social strategy isn't complete without an editorial calendarNext, complete the following slide in your template: 5 Content Calendar Strategy Tips 1.  Vary the types of content you share throughout each week. This means switching up videos, GIFs, infographics, images, surveys, links to blog and website content, plain text posts, and whatever else you have in your content arsenal. 2.  Determine who will own your calendar. Collaboration is key for calendar success. However, it's helpful to have one person who has ultimate editorial control over when posts are scheduled. 3.  Color coding is your friend. Select specific colors to represent certain channels or content types. 4.  Plan social media content at least two weeks in advance. This will make sure your content flow doesn't stagnate. You can also assume you'll have more content to share that will come up in between scheduled posts. 5.  Test. A social media calendar makes it easy to see what content you shared and when. Pay attention to what content does well. Then, share more similar content.  This is how you double down on success. Set Your Posting Schedule How many times should you post a day? Which times and days of the week are best? These are common questions without definitive answers. However, we've crunched the data from tons of studies, and here's what it shows: ; Complete your preliminary posting schedule using the following slide in your template: Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% How To Measure The Success Of Your Social Media Content Strategy This is the part where you impress your CEO. Business owners and executives often don't care about "likes" or "engagement rates." They care about their bottom line. That means conversions and revenue. Show your value by showing how you're making them money. Which Metrics To Pay Attention To Which metrics you use should be determined by your business objectives.  Here are some simple metrics to consider for each network: 3 Ways To Track Social Media Marketing Performance Once your strategy has been up and running for a while, you'll want to measure your performance. Here's how using Google Analytics, Cyfe, and each network's built-in analytics capabilities. 1. Use Google Analytics Google Analytics is an invaluable (and free) tool for measuring social media success. Log into your account. Click Acquisition. Then, click Social. You'll see several useful tabs here. Network Referrals: This tells you which networks are sending traffic to your site. Landing Pages: The specific pages social media is directing traffic toward. Conversions: Which social media networks are driving the most conversions. These are the three easiest places to start analyzing your social media marketing in Google Analytics. We also recommend referring to Google's official Social Analytics documentation to learn how to get started. Afton Negrea also put together an excellent video on measuring social media performance in Google Analytics: Need further assistance? We cover Google Analytics in more depth here. Curious how to use Google Analytics to measure social media marketing? Wonder no more.2. Consider Using Cyfe Another third party option to consider, however, is Cyfe. It's a freemium tool that allows you to build custom dashboards to track the metrics most important to you: Start by creating a new dashboard. Then, select Add Widget. Then, click on Social Media and add each of your social media channels. Continue building out your dashboard. The end result will look something like this. Source: Cyfe.com 3. Use Each Platform's Built-In Analytics Some social media networks provide useful analytics tools for marketers. While we don't have the time or space to cover each in-depth, we recommend familiarizing yourself with each network's official support documentation: Facebook Insights LinkedIn Analytics for Company Pages Google+ Insights Twitter Audience Insights Instagram Business Tools for Brands Pinterest Analytics Power your social media strategy with built-in social analytics.You Need More Than Just A Social Media Content Strategy So far, we've laid out a solid game plan for your social media content. Next comes the hard part: putting your strategy to use. 1. Download your Social Media Content Strategy Template available in this post. 2. Read these posts to nail the tactical execution of your social media strategy: Helpful Posts To Execute Your Social Strategy: The 6 Types Of Social Media Content That Will Give You The Greatest Value How To Make The Best Social Media Images The Easy Way How To Increase Visibility With Social Media Optimization 8 Social Media Best Practices That Will Save You 25.5 Hours In A 2-Week Sprint 21 Social Media Engagement Tactics That Will Grow Your Audience This will be easier said than done. However, you're in this game for the long haul, right? If you're in it to win it, you'll succeed.

Advertising Management and Brand Delivery Essay

Advertising Management and Brand Delivery - Essay Example Before criticizing statement, one has to understand the perspectives and viewpoint David Ogilvy (who has built one of the largest advertising agencies in the world) in order to address key assignment questions in precise manner (Rieck, 2013). David Ogilvy viewed advertising as the source of promoting products and helping the company to sell items which can help the firm to generate revenue. Consideration of the confession of David Ogilvy in the book named as â€Å"Confessions of an Advertising Man† reveals the fact that the advertising legend was not even ready to perceive advertising as creative expression which may not have sales impact (Ogilvy, 1988). Ogilvy (1988, p. 43) wrote â€Å"I tell new recruits that I will not allow them to use the word creative to describe the functions they are to perform in the agency† in order to his ignorance towards the word creativity. According to Ogilvy (1988), one cannot afford to become creative in advertisement designing for the sake of creativity without producing measurable result because it is responsibility of the advertising firm to take care of the interest of client who is paying for designing the advertisement. Now, the question is whether David Ogilvy was right while stating â€Å"If it doesn’t sell, it isn’t creative† or it was a misconception of the advertising legend? At this point of discussion, the essay is in no position to criticize or judge the validity of the statement due to two reasons, 1- the researcher needs to conduct literature review regarding the role of creativity in advertisement in order to get idea of theoretical background of the statement and until then, any judgement will bound to face degree of subjectivity and 2- the concept of creativity is pretty much tacit in nature hence one has to define the characteristics of creativity before making any subjective judgement to statement of David Ogilvy. Therefore, in the next section, the essay will try to answe r the three questions such as, 1- what the role of creativity in advertising is, 2- how creativity can both positively and negatively affect the success of a campaign and 3- how the creative process can be supported by the elements of the creative brief and answering the three questions will help the researcher to criticize David Ogilvy’s statement such as â€Å"If it doesn’t sell, it isn’t creative† in non-partial and robust manner. Role of Creativity in Advertising Kawashima (2006) compared advertising campaigns in Japan, US and UK and found significant amount of differences in look, feel and style of television adverts. If advertising is paid form of communication and aim is to just promote product information to customers then why would advertisers need to experiment with form, content and layout? Well, that is a pretty interesting question and answer to the question is linked with need of creativity in advertising space. Kawashima (2006) also found t hat advertisements produced in UK have more cutting edge cutting edge creative production appeals in comparison to advertisements in emerging markets like Brazil, Russia, China, India and South Africa which can be classified as banal calls to attract customers to buy the products. Grabher (2001 and 2002) pointed out that with the increase in competition in globalized economy, marketers are seeking to put more creative quotients in advertisements in order increase brand visibility among customers as against competitors. In the literature regarding advertisement, importance of culture, geo-demographic dispositions on advertisement got greater importance as against literature regard